Remote Marketing Analytics Leader: MTA, MMM & Forecasting

Pre-Paid Legal Services, Inc.; Ada (OK); Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Short-term disability

Basic life and AD&D insurance

401(k) with company match

Paid time off

Paid holidays

Paid sick leave

Paid parental leave

LegalShield membership

IDShield membership

Job summary

LegalShield seeks an experienced Marketing Analytics leader to guide measurement, forecasting, and optimization of marketing investment across D2C channels. You will own analytical infrastructure and partner with executives, finance, channel owners, and data engineering to translate analyses into actionable recommendations.

You will bridge deep technical work with executive communication in a fast-paced environment, leading cross-functional initiatives and driving business growth.

Qualifications

• 5+ years in marketing analytics, data science, or related quantitative field.
• Strong grasp of digital marketing metrics, attribution models, and experimentation.
• Expertise building multi-touch attribution and media mix models in production.
• Proven forecast track record across diverse channel mix (paid/search, social, organic, CTV).
• Deep experience with LTV/CAC modeling, cohort analysis, and unit economics.
• Advanced SQL; Python or R for statistical modeling preferred.
• Experience with data warehouses (Snowflake, BigQuery, Redshift) and BI tools (Looker, Tableau).
• Familiarity with measurement platforms (GA4, Adobe Analytics, Mixpanel, Northbeam).

Responsibilities

• Design, build, and improve multi-touch attribution models to measure channel contributions.
• Develop and maintain media mix models to inform budget allocation.
• Own forecasting for marketing performance across paid/organic channels with scenario planning.
• Build and evolve LTV and CAC models by channel and cohort; set payback benchmarks.
• Present findings to executives and translate analyses into actionable recommendations.
• Partner with channel managers, finance, product, and data engineering on standards and infra.
• Collaborate with channel leaders on new launches to define reporting needs and data feeds.
• Run cohort and retention analyses to identify durable subscribers.

Skills

SQL

Python

R

BigQuery

Snowflake

Looker

Tableau

GA4

Mixpanel

Northbeam

Education

Bachelor's degree in a quantitative field

Tools

Power BI

Redshift

Looker Studio

Job description

LegalShield seeks an experienced Marketing Analytics leader to guide measurement, forecasting, and optimization of marketing investment across D2C channels. You will own analytical infrastructure and partner with executives, finance, channel owners, and data engineering to translate analyses into actionable recommendations.

You will bridge deep technical work with executive communication in a fast-paced environment, leading cross-functional initiatives and driving business growth.