Growth Analytics Lead for Marketing Insights

LawShield; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

US LawShield is hiring its first dedicated Marketing Analytics Lead to measure, understand, and optimize marketing performance. This role sits at the intersection of Marketing and BI, partnering with Marketing leadership to build scalable reporting, attribution, and measurement capabilities.

You will own executive dashboards, KPI frameworks, and CRM-driven reporting across channels, turning data into strategic guidance for growth and investment.

Qualifications

• 5+ years in marketing analytics, BI, or data analytics.
• Advanced SQL skills.
• Strong BI experience (Power BI, Tableau, Looker Studio) and CRM reporting.
• Experience with multi-channel marketing measurement and attribution.
• Ability to translate data into strategic recommendations.

Responsibilities

• Build executive-level marketing dashboards and reporting in Power BI.
• Define KPIs and measurement frameworks across the marketing funnel.
• Analyze acquisition, conversion, CAC, LTV, retention, and marketing ROI.
• Develop multi-channel marketing attribution and performance measurement.
• Build lead lifecycle and CRM-driven reporting from lead through membership.
• Analyze digital, email, affiliate, referral, event, partnership channels.
• Identify growth opportunities through funnel and customer behavior analysis.
• Translate complex data into actionable marketing strategy recommendations.

Skills

Data storytelling

Independent problem solving

Multi-channel marketing understanding

Tools

SQL

Power BI

Tableau

Looker Studio

Salesforce

Job description

US LawShield is hiring its first dedicated Marketing Analytics Lead to measure, understand, and optimize marketing performance. This role sits at the intersection of Marketing and BI, partnering with Marketing leadership to build scalable reporting, attribution, and measurement capabilities.

You will own executive dashboards, KPI frameworks, and CRM-driven reporting across channels, turning data into strategic guidance for growth and investment.