Remote Director of Marketing Analytics & Revenue Growth

TPR Education, LLC; New York (NY); Hybrid; USD 150,000 - 175,000; Full time

Job summary

The Princeton Review is seeking a strategic analytics leader to own revenue metrics across the customer lifecycle—from acquisition through retention. This role partners with marketing, sales, and customer success to translate data into actionable insights that drive growth.

You’ll own marketing analytics alongside sales funnel insights and lifetime value metrics, build dashboards, manage the marketing tech stack, and lead a 3–5 person analytics team.

Qualifications

• Strong SQL and data visualization with Tableau/Looker/PowerBI.
• Deep knowledge of marketing funnel, attribution, and channels.
• Expertise in SaaS metrics: CAC, LTV, retention, churn, payback.
• Hands-on experience with Braze, Salesforce, and Google Tag Manager.
• CRM analytics familiarity and cross‑functional collaboration.
• Leadership experience managing analytics teams.

Responsibilities

• Own revenue analytics across the customer lifecycle from acquisition to retention.
• Track CAC and LTV by channel and report ROI.
• Build and maintain revenue dashboards for marketing, sales, and CS.
• Lead a high‑performing analytics team and mentor 3–5 analysts.
• Partner with marketing, sales, product, and finance to drive data‑driven decisions.
• Establish consistent revenue metrics and executive reporting.

Skills

SQL

Data visualization

Marketing analytics

SaaS metrics

Leadership

Tools

Tableau

Looker

PowerBI

Braze

Salesforce

Google Tag Manager

Job description

The Princeton Review is seeking a strategic analytics leader to own revenue metrics across the customer lifecycle—from acquisition through retention. This role partners with marketing, sales, and customer success to translate data into actionable insights that drive growth.

You’ll own marketing analytics alongside sales funnel insights and lifetime value metrics, build dashboards, manage the marketing tech stack, and lead a 3–5 person analytics team.