Remote Lifecycle Marketing Director

Marrina Decisions; Central City (CO); Remote; USD 90,000 - 130,000; Full time

Job summary

Marrina Decisions seeks a Lifecycle Marketing Manager to lead global industry marketing campaigns and customer engagement for the Startups Program. You will partner with external agencies and internal teams to craft campaigns across paid media, email, events, and sales enablement, while building nurture programs for the Startups Cloud Program.

The role emphasizes data-driven storytelling, cross-functional collaboration, and managing multiple projects from concept to completion in a fast-paced,

Qualifications

• Bachelor's degree or equivalent practical experience.

Responsibilities

• Manage global industry marketing campaigns and customer engagement.
• Partner with agencies and internal stakeholders to develop campaigns (paid media, email, events, sales enablement).
• Build programs for customer engagement in the Startups Cloud Program (in-person/virtual events, workshops, conferences).
• Execute onboarding and ongoing nurture campaigns and unlock new tactics.
• Coordinate with cross-functional teams to drive data-informed narratives and outcomes.

Skills

Event management

Lifecycle marketing

Marketing automation

CRM systems

Project management

Data analytics

Communication

Cross-functional collaboration

B2B SaaS experience

Storytelling/narratives

Education

Bachelor's degree

Tools

Marketo

Salesforce

Dynamics

Job description

Marrina Decisions seeks a Lifecycle Marketing Manager to lead global industry marketing campaigns and customer engagement for the Startups Program. You will partner with external agencies and internal teams to craft campaigns across paid media, email, events, and sales enablement, while building nurture programs for the Startups Cloud Program.

The role emphasizes data-driven storytelling, cross-functional collaboration, and managing multiple projects from concept to completion in a fast-paced,