Remote Lifecycle Marketing Manager (Klaviyo Expert)

Barkbus; United States; Remote; USD 75,768 - 89,544; Part time

Job summary

Barkbus is seeking a Fractional Lifecycle Marketing Manager to own and scale our customer lifecycle strategy across email and SMS. This hands-on contractor role requires designing, building, and optimizing automated journeys that drive bookings, retention, and subscription engagement.

You will manage the end-to-end lifecycle program, perform segmentation, test messaging, and collaborate across teams to improve lifetime value.

Qualifications

• 3+ years of hands-on experience managing email and SMS marketing in Klaviyo.
• Proven experience building and optimizing automated lifecycle marketing programs.
• Strong understanding of lifecycle marketing, retention strategy, and customer segmentation.
• Experience designing responsive, conversion-focused emails within Klaviyo.
• Demonstrated ability to analyze campaign performance data to drive continuous improvement.
• Excellent copywriting and communication skills.
• High attention to detail with rigorous QA standards.
• Ability to work independently and manage multiple initiatives simultaneously.

Responsibilities

• Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives.
• Build, optimize, and maintain automated lifecycle flows (Welcome Series, Appointment Booking & Reminder Flows, New Customer Onboarding, Post-Appointment Follow-Up, Grooming Reminder Flows, Reactivation, Subscriptions, Reviews).
• Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage.
• Continuously test and refine messaging, timing, frequency, offers, and creative to improve performance.
• Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and engagement.
• Write clear, customer-centric copy aligned with Barkbus brand voice.
• Design mobile-first, high-converting emails in Klaviyo with accessibility and deliverability in mind.
• Ensure all campaigns and automations are thoroughly QA'd before launch.
• Monitor, analyze, and optimize lifecycle performance across key metrics (bookings, retention, subscription engagement, reactivation, revenue, open/click/conversion, deliverability).
• Run A/B tests on subject lines, content, offers, timing, and segmentation.
• Build recurring performance reports and provide actionable recommendations.
• Own and maintain Barkbus' Klaviyo account.
• Build and manage dynamic lists, advanced segments and event-based triggers.
• Ensure accurate customer data, event tracking, and integrations; maintain list hygiene and deliverability best practices.
• Ensure CAN-SPAM, TCPA compliance and industry best practices.

Skills

Lifecycle marketing

Email marketing

SMS marketing

Segmentation

A/B testing

Copywriting

QA

Independent work

Tools

Klaviyo

Job description

Barkbus is seeking a Fractional Lifecycle Marketing Manager to own and scale our customer lifecycle strategy across email and SMS. This hands-on contractor role requires designing, building, and optimizing automated journeys that drive bookings, retention, and subscription engagement.

You will manage the end-to-end lifecycle program, perform segmentation, test messaging, and collaborate across teams to improve lifetime value.