Lifecycle Marketing Lead - Remote & Data-Driven Growth

Tiny Health; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Tiny Health is seeking a Lifecycle Marketing Manager to own the entire customer journey from discovery to retention. You’ll shape strategies across activation, upsell, and win-back, and own end-to-end email and SMS programs within Klaviyo.

You’ll collaborate with Growth, Content, and Product teams to optimize segmentation, content, and performance. You will also design welcome and onboarding flows, build dashboards, and partner with the agency to ensure brand-consistent, data-driven improvements

Qualifications

• 3–7 years of lifecycle, CRM, or email marketing experience at a DTC, subscription, or consumer health brand
• Hands-on Klaviyo experience or similar email platform: build flows, segments, and campaigns without hand-holding
• Familiarity with Shopify and Recharge (or comparable platforms)
• Experience building and optimizing lifecycle programs for multiple distinct audiences or segments
• Strong strategic instincts paired with execution skills: you can set direction and do the work
• Familiarity with the full customer funnel: acquisition, activation, and revenue
• Strong written communication; comfort writing, copy editing or briefing email copy
• Data-driven: you know which metrics matter and how to act on them
• Analytically fluent: comfortable pulling data in Klaviyo and Shopify, building performance reports
• Highly organized and self-directed: manage competing priorities
• Experience managing or directing external agencies

Responsibilities

• Develop end-to-end lifecycle strategy across activation through retention, upsell, and win-back
• Create segmentation frameworks by product line and member behavior
• Manage distinct journeys for parents and adults seeking digestive health insights
• Identify gaps in segmentation depth, testing cadence, content quality and performance
• Coordinate with Growth to tie lifecycle programs to acquisition insights and conversion data
• Own all lifecycle email and SMS flows, campaigns, promotions, and transactional sequences in Klaviyo
• Leverage Shopify and Recharge data for segmentation and subscriptions lifecycle
• Write and QA email copy in Tiny Health’s brand voice with a copywriter support
• Maintain deliverability, list health, and ESP hygiene
• Build a lifecycle performance dashboard and deliver monthly analytics with recommendations
• Design and optimize welcome sequences and a membership acquisition program
• Develop member journeys to increase product usage and renewal and align with product features
• Translate performance data into insights to raise the bar
• Manage the lifecycle agency relationship and ensure brand and regulatory alignment

Skills

Lifecycle marketing

CRM

Email marketing

Klaviyo

Shopify

Recharge

Data-driven

Analytically fluent

Written communication

Project management

Job description

Tiny Health is seeking a Lifecycle Marketing Manager to own the entire customer journey from discovery to retention. You’ll shape strategies across activation, upsell, and win-back, and own end-to-end email and SMS programs within Klaviyo.

You’ll collaborate with Growth, Content, and Product teams to optimize segmentation, content, and performance. You will also design welcome and onboarding flows, build dashboards, and partner with the agency to ensure brand-consistent, data-driven improvements