Remote Lifecycle Marketing Architect for Developer Tools

650 Industries, Inc. (\"Expo\"); Chicago (IL); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Expo, a remote-friendly Series B startup, is seeking a Lifecycle Marketing Manager to own the end-to-end developer lifecycle for Expo Application Services (EAS Build, Workflows, Update, Hosting, Launch). You will craft the lifecycle strategy, write messaging, and run programs that educate, activate, convert, and retain users across a growing B2B SaaS platform.

The role sits at the intersection of lifecycle, content, and growth, partnering with Growth Marketing, Product Marketing, Sales, and

Qualifications

• 4–7+ years in lifecycle, email, content, or growth marketing at a B2B SaaS or developer tools company.
• Experience at a high-growth B2B SaaS or developer tools startup; Series B-C preferred.
• Hands-on experience building email journeys end to end with segmentation and triggers.
• Admin-level experience with marketing automation tools; HubSpot is a plus.
• Up to date on privacy rules for email (CAN-SPAM, GDPR, CCPA).

Responsibilities

• Define end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention.
• Write and own lifecycle email journeys with segmentation and personalized triggers.
• Manage automation end-to-end in HubSpot: build, QA, launch, optimize journeys.
• Test copy, subject lines, imagery, and CTAs to improve engagement and conversion.
• Partner with Growth Marketing and Product Marketing on in-product content and education.
• Define lifecycle KPIs and analyze performance to scale successful programs.

Skills

Lifecycle strategy

Email marketing

Content marketing

Growth marketing

Cross-functional collaboration

HubSpot

Copywriting

Project management

Privacy compliance

AI tools

Tools

HubSpot

Job description

Expo, a remote-friendly Series B startup, is seeking a Lifecycle Marketing Manager to own the end-to-end developer lifecycle for Expo Application Services (EAS Build, Workflows, Update, Hosting, Launch). You will craft the lifecycle strategy, write messaging, and run programs that educate, activate, convert, and retain users across a growing B2B SaaS platform.

The role sits at the intersection of lifecycle, content, and growth, partnering with Growth Marketing, Product Marketing, Sales, and