Lifecycle Marketing Manager

Expo; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity package

401(k) matching

Equipment budget

Flexible schedule

Flexible PTO

Parental leave

Continuous learning

Conference opportunities

Job summary

Expo, Inc. is hiring a Lifecycle Marketing leader to own end-to-end nurture, onboarding, activation, and retention programs for both self-serve and enterprise customers.

You will define goals, craft journeys, and drive automation in HubSpot to optimize engagement and conversions across developers and engineering teams. You will collaborate with Growth Marketing, Growth Product, and Product Marketing to create scalable, data-driven campaigns, while ensuring compliance with privacy regulations.

Qualifications

• 4–7+ years in lifecycle, email, content, or growth marketing.
• Hands-on experience building personalized, segmented email journeys at scale.
• Strategic storytelling translating technical products into clear messaging.
• Data-driven approach to funnels, engagement, and conversion.
• Experience with marketing automation platforms (HubSpot preferred).
• Ownership and collaboration across cross-functional teams.
• Startup and developer experience in high-growth B2B SaaS or developer tools is a plus.

Responsibilities

• Own end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention.
• Define lifecycle goals, key moments, and success metrics with Growth Marketing, Growth Product, and Product Marketing.
• Build frameworks for each lifecycle stage and audience, from solo developers to enterprise engineering teams.
• Test, iterate, and optimize journeys based on performance data and customer insight.
• Write and own lifecycle email journeys: audience segmentation, personalization, behavior-based triggers, and multi-step sequencing.
• Own the automation end to end in HubSpot: build, QA, launch, and optimize journeys yourself.
• Test copy, subject lines, imagery, and calls to action to improve engagement and conversion.
• Keep lifecycle content compliant with CAN-SPAM, GDPR, and CCPA as applicable.
• Partner with Growth Product and Product Marketing on in-product and customer education content.
• Keep lifecycle content consistent, on-brand, and useful to developers.
• Define lifecycle KPIs for engagement, conversion, upgrade, and retention with Growth Marketing, Growth Product, and Revenue Ops.
• Analyze performance across lifecycle and content programs to find what to fix and what to scale.
• Use quantitative data and qualitative feedback to refine messaging, sequencing, and formats.
• Share insights and learnings with cross-functional partners.
• Use AI and agentic tools to compress the time from insight to shipped journey, and to build repeatable workflows for the team.
• Lifecycle expertise: 4–7+ years in lifecycle, email, content, or growth marketing, with hands-on experience building personalized, segmented email journeys and automated programs at scale.
• Strategic storytelling: Exceptional writing skills and the ability to translate technical products into clear, audience-specific messaging that drives engagement and business outcomes.
• Growth mindset: A data-driven approach to funnels, engagement, and conversion, with a focus on measurable impact over content for content’s sake.
• Hands-on execution: Experience with marketing automation platforms (HubSpot preferred), lifecycle triggers, email privacy and consent regulations, and using AI tools to work more efficiently.
• Ownership and collaboration: Strong project management skills, a bias for action, and the ability to build from scratch, navigate ambiguity, and partner cross-functionally to deliver high-quality programs on time.
• Startup and developer experience: Experience in high-growth B2B SaaS or developer tools (Series B–C preferred). Familiarity with developer audiences and product-led growth is a plus.
• Small team, real ownership.: Everyone at Expo works on something important because the team is small and does a lot.
• Everyone is a builder.: We expect you to use AI tools to speed up your own work and the team’s, including wiring up APIs and small workflows yourself.
• Our values: build developer trust, ship and improve, flexible primitives, and make it work.
• Our GTM principles: land with the developer and expand with the executive, master the product and champion the customer, let feedback drive strategy, nail the fundamentals, and treat every touchpoint as a chance to earn trust.
• Reach: Millions of people use Expo apps daily; millions of developers benefit.

Skills

Lifecycle marketing

Email marketing

Growth marketing

HubSpot

Marketing automation

Data-driven

Tools

HubSpot

Job description

This role makes every message a developer gets from Expo count: the right message, at the right moment, in the right channel. You own the full lifecycle, from lead nurture through onboarding, activation, plan upgrade, expansion, and retention for both self serve and enterprise B2B funnels. You treat the lifecycle as your product. You define its goals and key moments, write the content for each stage, run the automation in HubSpot, and measure what moves people forward. You hold yourself accountable to engagement, conversion, and retention outcomes, not content output.

• Own the end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention
• Define lifecycle goals, key moments, and success metrics with Growth Marketing, Growth Product, and Product Marketing
• Build frameworks for each lifecycle stage and audience, from solo developers to enterprise engineering teams
• Test, iterate, and optimize journeys based on performance data and customer insight
• Write and own lifecycle email journeys: audience segmentation, personalization, behavior-based triggers, and multi-step sequencing
• Own the automation end to end in HubSpot: build, QA, launch, and optimize journeys yourself
• Test copy, subject lines, imagery, and calls to action to improve engagement and conversion
• Keep every program compliant with CAN-SPAM, GDPR, and CCPA as applicable
• Partner with Growth Product and Product Marketing on in-product and customer education content
• Keep lifecycle content consistent, on-brand, and useful to developers
• Define lifecycle KPIs for engagement, conversion, upgrade, and retention with Growth Marketing, Growth Product, and Revenue Ops
• Analyze performance across lifecycle and content programs to find what to fix and what to scale
• Use quantitative data and qualitative feedback to refine messaging, sequencing, and formats
• Share insights and learnings with cross-functional partners
• Use AI and agentic tools to compress the time from insight to shipped journey, and to build repeatable workflows for the team
• Lifecycle expertise: 4–7+ years in lifecycle, email, content, or growth marketing, with hands‑on experience building personalized, segmented email journeys and automated programs at scale.
• Strategic storytelling: Exceptional writing skills and the ability to translate technical products into clear, audience‑specific messaging that drives engagement and business outcomes.
• Growth mindset: A data‑driven approach to funnels, engagement, and conversion, with a focus on measurable impact over content for content’s sake.
• Hands‑on execution: Experience with marketing automation platforms (HubSpot preferred), lifecycle triggers, email privacy and consent regulations, and using AI tools to work more efficiently.
• Ownership and collaboration: Strong project management skills, a bias for action, and the ability to build from scratch, navigate ambiguity, and partner cross‑functionally to deliver high‑quality programs on time.
• Startup and developer experience: Experience in high‑growth B2B SaaS or developer tools (Series B–C preferred). Familiarity with developer audiences and product‑led growth is a plus.
• Small team, real ownership. Everyone at Expo works on something important because the team is small and does a lot. The go‑to‑market team is small and fast, and you will own your work end to end.
• Everyone is a builder. We expect you to use AI tools (Claude Code, Codex, or similar) to speed up your own work and the team's, including wiring up APIs and small workflows yourself.
• Our values: build developer trust, ship and improve, flexible primitives, and make it work.
• Our GTM principles: land with the developer and expand with the executive, master the product and champion the customer, let feedback drive strategy, nail the fundamentals, and treat every touchpoint (docs, decks, posts) as a chance to earn trust.
• Reach. Millions of people use apps made with Expo every day, and when we improve Expo, hundreds of thousands of developers benefit.
• Remote‑friendly and flexible. We are a distributed team that works mostly during North American hours. We care about outcomes, not 9‑to‑5 hours.

Expo is agentic mobile infrastructure for building, shipping, and running native apps for iOS, Android, and the web. Millions of developers and AI agents use Expo’s open‑source framework and cloud services to go from idea to production, with tools to build, submit to the app stores, ship over‑the‑air updates, and monitor performance and crashes at scale. Founded in 2015, Expo is on a mission to make great software development accessible to everyone.

We offer competitive compensation and a supportive environment to help you do your best work:

• Compensation: Competitive salary + equity package.
• Retirement: 401(k) plan with company matching - U.S. only.
• Equipment budget: $6,000 to set up your ideal work setup (laptop, monitor, etc.).
• Flexible schedule: We care about outcomes, not 9‑to‑5 hours. Adjust your work schedule to when you’re most productive.
• Flexible PTO: Take the time you need - employees average about 17 days off per year (in addition to regional holidays).
• Parental leave: 12‑week fully paid parental leave for all new parents.
• Continuous learning: Annual budget for courses, books, or training to invest in your professional development.
• Community & Growth: Opportunities to speak at conferences, represent Expo at industry events, and attend regional meetups with the team.

Expo is a distributed team that works mostly during North American hours. We are hiring across the United States.