Lead Performance Marketing Strategist

Pearson; Baton Rouge (LA); Sur place; USD 90 000 - 190 000; Plein temps

Résumé du poste

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to drive paid search strategy and execution in the U.S. You will lead campaigns, collaborate with cross-functional teams, and optimize for enrollment and efficiency.

The role requires 7+ years in SEM, strong Google Ads/SA360 expertise, and leadership capabilities. Eligible for annual incentive programs; hybrid/remote options not specified. Application deadline: Nov 6, 2026.

Qualifications

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsabilités

• Own Paid Search programs across Google Ads, Microsoft Ads, SA360, and others.
• Drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Monitor campaign performance daily and identify opportunities to improve volume and conversions.
• Lead testing roadmap across campaigns, audiences, and optimization strategies.
• Collaborate with Analytics, Enrollment, Finance, and Marketing stakeholders.
• Manage internal SMEs and paid media agency to ensure flawless execution.
• Review agency recommendations and validate decisions with data.
• Coordinate new platform features and testing initiatives.
• Conduct A/B testing and performance analysis to identify growth opportunities.
• Utilize AI-enabled tools to improve campaign efficiency.
• Support landing page optimization with website and marketing teams.

Connaissances

Paid search expertise

Data analysis

Leadership

Campaign optimization

Communication

Outils

Google Ads

SA360

Microsoft Ads

Google Analytics

Excel

Tag Management

Description du poste

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to drive paid search strategy and execution in the U.S. You will lead campaigns, collaborate with cross-functional teams, and optimize for enrollment and efficiency.

The role requires 7+ years in SEM, strong Google Ads/SA360 expertise, and leadership capabilities. Eligible for annual incentive programs; hybrid/remote options not specified. Application deadline: Nov 6, 2026.