Remote Inside Sales Campaign Specialist

GES - Global Experience Specialists; United States; On-site; USD 55,000 - 75,000; Full time

Job summary

GES - Global Experience Specialists seeks an Inside Sales Campaign Specialist to drive campaign execution and provide operational support for Inside Sales initiatives within the North American Exhibitions business unit. You will manage campaign lists, deploy in Marketo, track responses, and support lead routing in Salesforce.

The role emphasizes execution quality, data accuracy, and timely delivery across multiple shows, products, and timelines in a fully remote environment.

Qualifications

• 1-3 years of experience executing email or campaign workflows in Marketo or similar platforms.
• Working knowledge of Salesforce or similar CRM systems, including list management and lead assignment.
• Strong organizational skills with the ability to manage high volumes of detailed work accurately.
• Demonstrated attention to detail with a focus on error-free campaign execution.
• Ability to prioritize and manage multiple deadlines in a fast-paced environment.
• Proven ability to meet important deadlines in a high-volume, time-sensitive setting.
• Comfortable following established processes while resolving data or campaign issues as they arise.
• Strong communication skills and ability to collaborate across teams in a remote setting.
• Self-motivated with the ability to stay organized and accountable without in-person oversight.
• Adaptable and flexible when priorities shift.
• Proficiency in Excel.
• Experience supporting Inside Sales, marketing operations, or lead generation is a plus.
• Familiarity with trade shows, events, or exhibitor-based marketing is a plus.

Responsibilities

• Execute and manage high-volume email campaigns in Marketo supporting Inside Sales initiatives.
• Coordinate and deploy multiple concurrent campaigns targeting thousands of exhibitors.
• Maintain campaign calendars to align launches with show dates and timelines.
• Build, manage, and validate campaign audience lists across Marketo and Salesforce with accuracy.
• Apply show-specific rules including product availability and exclusions during execution.
• Track campaign activity, responses, and list performance with attention to detail.
• Leverage Marketo tokens and dynamic content to improve efficiency and consistency.
• Route inbound responses and assign leads to sales reps as needed.
• Assist with lead assignment and distribution in Salesforce for timely engagement.
• Update and maintain campaign tracking, list status, and project updates in Salesforce and Project Central.
• Identify and resolve list discrepancies or campaign issues before launch.
• Collaborate with Inside Sales, Marketing, and Operations via email, chat, and meetings.
• Participate in team check-ins, alignment calls, and cross-functional coordination.
• Manage multiple campaigns simultaneously while adapting to shifting priorities.
• Work independently in a fully remote environment with strong organization and accountability.

Skills

Campaign execution

CRM familiarity

Attention to detail

Organizational skills

Communication

Time management

Independent work

Problem-solving

Prioritization

Lead routing

Tools

Marketo

Salesforce

Excel

Job description

GES - Global Experience Specialists seeks an Inside Sales Campaign Specialist to drive campaign execution and provide operational support for Inside Sales initiatives within the North American Exhibitions business unit. You will manage campaign lists, deploy in Marketo, track responses, and support lead routing in Salesforce.

The role emphasizes execution quality, data accuracy, and timely delivery across multiple shows, products, and timelines in a fully remote environment.