Senior Marketing Campaign Lead - Global Demand Gen

Gartner, Inc.

Arlington (VA)

Hybrid

USD 64,000 - 87,000

Full time

14 days+
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Benefits offered by this job

Generous PTO
401k match up to $7,200 per year
Stock purchase at a discount
Hybrid work model

Job summary

Gartner, Inc. is seeking a Senior Specialist to join the Global Business Sales Marketing team focused on the Finance region. You will support integrated marketing strategies, run multi-channel campaigns, and collaborate with Sales to drive demand generation and pipeline growth.

The role requires 3–5 years in B2B marketing, strong project management, and proficiency with Salesforce, Power BI, Google Analytics, and AI tools. This position offers a hybrid work model and competitive compensation.

Qualifications

  • Bachelor’s degree in marketing, business, or related field.
  • 3–5 years of marketing experience in a B2B or global environment.
  • Hands-on experience supporting integrated marketing or demand gen programs.
  • Proficient with CRM, analytics tools and AI-based platforms.

Responsibilities

  • Support Marketing Director in executing integrated marketing strategies and campaigns to drive revenue growth.
  • Coordinate multi-channel campaigns and content programs to generate leads and support sales.
  • Collaborate with centers of excellence to ensure smooth execution of activities.
  • Track performance metrics and share insights to improve future tactics.

Skills

Campaign management
Channel strategies
Sales enablement
Demand generation
Pipeline growth
Marketing analytics

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce
Power BI
Google Analytics
ChatGPT / Notebook LM / Copilot

Job description

Gartner, Inc. is seeking a Senior Specialist to join the Global Business Sales Marketing team focused on the Finance region. You will support integrated marketing strategies, run multi-channel campaigns, and collaborate with Sales to drive demand generation and pipeline growth.

The role requires 3–5 years in B2B marketing, strong project management, and proficiency with Salesforce, Power BI, Google Analytics, and AI tools. This position offers a hybrid work model and competitive compensation.

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