Global Campaigns Specialist

Workday; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Workday is seeking a detail-oriented marketing operations professional to join our global campaigns team. You will own end-to-end execution across channels, align cross-functional workflows to guarantee campaign readiness, and ensure seamless go-lives.

This role also drives campaign analysis and communications, socializing updates and fostering partnerships across global stakeholders. If you thrive in fast-paced environments and love scalable processes, this is your role.

Qualifications

• 4+ years of experience in B2B marketing operations, campaign execution, or marketing automation.
• Demonstrated experience managing integrated global marketing campaigns end-to-end.
• Cross-functional stakeholder management in a complex, matrixed organization.

Responsibilities

• Design and maintain a standardized tracking framework including UTMs, campaign IDs, and hierarchies across all campaigns.
• Partner with analytics and RevOps teams to ensure data flows correctly into Salesforce and reporting dashboards.
• Create and manage global and regional Salesforce campaign IDs, ensuring contacts and leads are correctly associated to campaigns and parent hierarchies.
• Own the data foundation for campaigns, proactively monitoring delivery, performance, and content.
• Build campaign programs in Marketo, including segmentation by region, audience, and lifecycle stage.
• Create and QA email templates, smart campaigns, and follow-up flows.
• Schedule and monitor email sends, optimizing for time zone and audience preferences.
• Track and share performance metrics to inform ongoing optimization.
• Serve as the primary operational point of contact for all campaign assets and deliverables.
• Support communications strategy for sharing campaign updates across global business partners and stakeholders.
• Create and manage detailed campaign timelines and task lists, ensuring owners and due dates are clearly defined.
• Proactively follow up with stakeholders to keep work on track and escalate risks early.
• Build and manage Workfront requests for campaign execution and localization.
• Monitor progress of all related tasks and ensure SLAs are met.
• Provide visibility into status and blockers for campaign leads and management.
• Track go-live dates across all channels and maintain a go-live log communicated to relevant stakeholders.
• Maintain a centralized hub where teams can access current campaign assets, briefs, and status updates.
• Ensure all documentation is accurate, up-to-date, and easy to navigate.
• Compile and present standardized performance reports across channels, highlighting key results, learnings, and recommendations.
• Partner with campaign leads and social teams to maintain a global organic social calendar.
• Coordinate the creation, scheduling, and tracking of social posts that support active campaigns.
• Monitor social engagement and route questions and comments to the appropriate teams.

Skills

Project management

Cross-functional collaboration

Data-driven mindset

Communication skills

Attention to detail

Global partnership

Problem solving

Education

Bachelor's degree in Marketing, Business

MCE or Salesforce cert preferred

Tools

Marketo

Salesforce

Workfront

Asana

Jira

Airtable

Job description

We are seeking a detail-oriented and operationally excellent marketing professional to join our global campaigns team. Sitting between campaign orchestration, project management, channel activation, and marketing operations; this role owns end-to-end execution across all channels. You will align cross-functional workflows to guarantee campaign readiness, operational accuracy, and seamless go-lives. Beyond the operational core, this individual will play a key role in campaign analysis and communications, serving as a natural relationship builder who can socialize campaign updates and foster strong partnerships across global stakeholders. If you thrive in fast-paced environments, love building scalable processes, and are energized by cross-functional collaboration, this role is for you.

Responsibilities

• Design and maintain a standardized tracking framework including UTMs, campaign IDs, and hierarchies across all campaigns
• Partner with analytics and RevOps teams to ensure data flows correctly into Salesforce and reporting dashboards
• Create and manage global and regional Salesforce campaign IDs, ensuring contacts and leads are correctly associated to campaigns and parent hierarchies
• Own the data foundation for campaigns, proactively monitoring delivery, performance, and content
• Build campaign programs in Marketo, including segmentation by region, audience, and lifecycle stage
• Create and QA email templates, smart campaigns, and follow-up flows
• Schedule and monitor email sends, optimizing for time zone and audience preferences
• Track and share performance metrics to inform ongoing optimization
• Serve as the primary operational point of contact for all campaign assets and deliverables
• Support communications strategy for sharing campaign updates across global business partners and stakeholders
• Create and manage detailed campaign timelines and task lists, ensuring owners and due dates are clearly defined
• Proactively follow up with stakeholders to keep work on track and escalat risks early
• Build and manage Workfront requests for campaign execution and localization
• Monitor progress of all related tasks and ensure SLAs are met
• Provide visibility into status and blockers for campaign leads and management
• Track go-live dates across all channels and maintain a go-live log communicated to relevant stakeholders
• Maintain a centralized hub where teams can access current campaign assets, briefs, and status updates
• Ensure all documentation is accurate, up-to-date, and easy to navigate
• Compile and present standardized performance reports across channels, highlighting key results, learnings, and recommendations
• Partner with campaign leads and social teams to maintain a global organic social calendar
• Coordinate the creation, scheduling, and tracking of social posts that support active campaigns
• Monitor social engagement and route questions and comments to the appropriate teams

Skills

• Hands-on experience with Marketo, Workfront, and Salesforce
• Strong project management skills with the ability to manage multiple workstreams simultaneously
• Proficiency with workflow and project management tools such as Workfront, Asana, Jira, or Airtable
• Data-driven mindset with comfort working across tracking, reporting, and attribution frameworks
• Excellent written and verbal communication skills with the ability to influence without authority
• High attention to detail and a passion for process consistency and quality
• Ability to build strong relationships and collaborate effectively across global teams and time zones
• Strong organizational skills with a proactive approach to problem-solving and risk escalation

Experience

• 4+ years of experience in B2B marketing operations, campaign execution, or marketing automation
• Demonstrated experience managing integrated global marketing campaigns end-to-end
• Proven track record of cross-functional stakeholder management in a complex, matrixed organization

Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
• Marketo Certified Expert (MCE) or equivalent certification preferred
• Salesforce certification or demonstrated advanced platform proficiency preferred