Remote Performance Marketing Lead — PPC, SEO & CRO

Blacksmith Agency LLC; Chicago (IL); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Performance Marketing Manager to own strategy, performance and client leadership across paid search, paid social, SEO and conversion optimization. This role blends strategic and operational work and involves joining sales calls, guiding internal and external specialists, and shaping growth roadmaps for diverse clients.

You will oversee campaigns across Google Ads, Meta, Microsoft and organic search, drive QA and continual improvement, and present clear

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4 and Google Search Console.
• Proficient in keyword research tools and paid media optimization.
• Ability to articulate strategic recommendations for clients and sales teams.
• Track record of overseeing execution teams and ensuring deliverable quality.
• Strong analytical skills and quick diagnosis of performance issues.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical & on-page SEO, link building, and AI-driven content.
• Position clients in AI search results and traditional organic search.
• Own KPI tracking, attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Analytics

Client leadership

Job description

Blacksmith Agency LLC is seeking a Performance Marketing Manager to own strategy, performance and client leadership across paid search, paid social, SEO and conversion optimization. This role blends strategic and operational work and involves joining sales calls, guiding internal and external specialists, and shaping growth roadmaps for diverse clients.

You will oversee campaigns across Google Ads, Meta, Microsoft and organic search, drive QA and continual improvement, and present clear