Remote Head of Growth & Global Scale (DTC)

Cohypes; United States; Remote; USD 90,000 - 128,000; Full time

Benefits offered by this job

Remote work

Travel to Lithuania

Performance bonuses

Job summary

Cohypes is seeking a Head of Growth to own the global customer acquisition and retention architecture across our e-commerce brands. You will lead a high-velocity performance marketing engine, optimizing unit economics while driving aggressive funnel testing and partnerships.

This role requires 5+ years in growth leadership, expert paid-media and affiliate experience, and a relentless, data-driven approach. Remote with occasional travel to Lithuania and global impact.

Qualifications

• 5+ years of performance marketing and growth leadership in high-velocity DTC brands or direct-response environments.
• Mastery of Meta and Google Ads networks with experience building and scaling affiliate/partnership channels.
• Expert knowledge of direct-response funnels, advertorials, native ads and CRO.
• Relentless analytical mindset with mastery of CAC, CVR, AOV, LTV, MER and payback.
• Lifecycle/retention automation using Klaviyo and SMS platforms, subscription systems, and automated flows.
• Technical savvy: server-side tracking, affiliate tracking, UTM structures and post-iOS attribution in Shopify ecosystems.
• High-urgency, ownership-driven execution in fast-paced environments.
• Fluent English.

Responsibilities

• Drive aggressive portfolio scale across all brands through profitable high-volume media spend.
• Oversee high-volume media buying across Meta, Google, TikTok, Native and more with fast budget reallocation.
• Build, expand and manage affiliate networks and partnerships with performance-driven relationships.
• Lead rapid creative production and funnel velocity with frequent testing.
• Maximize LTV/CAC via email/SMS lifecycle strategies and churn reduction.
• Recruit, mentor, and manage elite media buyers, affiliates, retention pros, and creatives.
• Collaborate with Brand & Product Owners on targets, pricing, offers and inventory.
• Lead attribution and data architecture with server-side tracking and cohort analysis.

Skills

Performance marketing

Meta & Google Ads

Affiliate channels

Funnel optimization

E-commerce metrics

Klaviyo & SMS

Server-side tracking

English fluency

Job description

Cohypes is seeking a Head of Growth to own the global customer acquisition and retention architecture across our e-commerce brands. You will lead a high-velocity performance marketing engine, optimizing unit economics while driving aggressive funnel testing and partnerships.

This role requires 5+ years in growth leadership, expert paid-media and affiliate experience, and a relentless, data-driven approach. Remote with occasional travel to Lithuania and global impact.