Remote Growth Product Manager, Self-Serve & Activation

Marigold; Northern (KY); Remote; USD 140,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Remote-friendly work environment

Open Time Away

Job summary

Marigold is seeking a Product Manager, Growth Strategy to shape how marketers move from signup to paid customer and to bring an outside-in view of the market into our product decisions. You will analyze signup, onboarding, activation, trial, and paid conversion to identify signals of long-term success.

You will build funnel analyses, model market opportunities, and collaborate with Australia-based product managers and engineering teams, as well as Marketing, Design, Product Marketing, Sales, and

Qualifications

• 5+ years of product management experience in a product-led, self-serve business.
• Hands-on product analytics experience, Amplitude strongly preferred.
• Strong quantitative modeling and market-sizing skills.
• Ability to influence without direct authority and communicate clearly to senior stakeholders.
• Willingness to collaborate across time zones with Australia during overlap.

Responsibilities

• Own the end-to-end self-serve conversion picture: onboarding, activation, trial, and paid conversion; define activation and conversion measures.
• Turn product behavior into action: build funnel/cohort/retention analyses and translate findings into prioritized recommendations.
• Assess the competitive landscape and identify category trends and opportunities.
• Build and maintain a self-serve market opportunity model with addressable segments and growth assumptions.
• Keep leaders informed on ESP category changes, deliverability, authentication, AI-driven products, and pricing/packaging.
• Be a trusted interpreter of product metrics and partner with teams across time zones to inform decisions.

Skills

Product analytics

Quantitative modeling

Stakeholder communication

Cross-functional collaboration

Self-directed

Market sizing

Tools

Amplitude

Job description

Marigold is seeking a Product Manager, Growth Strategy to shape how marketers move from signup to paid customer and to bring an outside-in view of the market into our product decisions. You will analyze signup, onboarding, activation, trial, and paid conversion to identify signals of long-term success.

You will build funnel analyses, model market opportunities, and collaborate with Australia-based product managers and engineering teams, as well as Marketing, Design, Product Marketing, Sales, and