Growth Strategy PM – Self-Serve Marketing Platform

Marigold; United States; Remote; USD 140.000 - 150.000; Vollzeit

Benefits dieser Stelle

Health insurance

Dental & Vision insurance

Life, disability insurance

FSA

401(k) with company match

Remote-friendly environment

Paid parental leave

Volunteer time off

Open Time Away

Zusammenfassung

Marigold, a fast-growing marketing technology company, seeks a Product Manager, Growth Strategy for Campaign Monitor. The role shapes how marketers move from signup to paid customer, turning insights into a shared growth plan across product, marketing, design, sales, and customer success.

You will analyze signup, onboarding, activation, and conversion, building actionable recommendations and a market opportunity model while partnering with Australia-based teams.

Qualifikationen

• 5+ years of product management experience with ownership of signup, onboarding, activation, trial, or monetization in a product-led, self-serve business.
• Hands-on product analytics experience, with Amplitude strongly preferred.
• Strong quantitative modeling and market-sizing skills, with the ability to make assumptions and limitations clear.
• Experience regularly exploring competitors’ products and business models and drawing practical implications.
• A track record of influencing without direct authority and communicating complex findings clearly to senior stakeholders.
• Self-directed approach with ownership from discovery through measured outcomes.
• Ability to collaborate with colleagues in Australia during overlapping hours.
• Practical fluency with AI tools for research and synthesis, paired with sound judgment about their reliability.

Aufgaben

• Own the end-to-end self-serve conversion picture including signup, onboarding, activation, trial, and paid conversion.
• Build funnel, cohort, retention, segmentation, and pathing analyses and translate findings into prioritized recommendations.
• Assess the competitive landscape by trying alternative products and identifying trends and opportunities.
• Maintain a self-serve market opportunity model with segments and growth opportunities.
• Keep leadership informed on changes in ESP category, deliverability, authentication, AI-driven products, pricing and packaging.
• Bring evidence to decisions about plans, paywalls, and upgrade paths.
• Explain data support and limits to teammates across time zones and equip Australia with clear context.

Kenntnisse

Product analytics

Funnel analysis

Cohort analysis

Market sizing

Stakeholder mgmt

Cross-functional

AI tooling

Tools

Amplitude

Jobbeschreibung

Marigold, a fast-growing marketing technology company, seeks a Product Manager, Growth Strategy for Campaign Monitor. The role shapes how marketers move from signup to paid customer, turning insights into a shared growth plan across product, marketing, design, sales, and customer success.

You will analyze signup, onboarding, activation, and conversion, building actionable recommendations and a market opportunity model while partnering with Australia-based teams.