Product Manager, Growth Strategy

campaignmonitor; United States; On-site; USD 140,000 - 150,000; Full time

Job summary

Campaign Monitor, part of Marigold, is a self-serve email marketing platform used by thousands of businesses to build, send, and measure campaigns. We're seeking a Product Manager, Growth Strategy to shape how marketers move from signup to paid and to bring outside-in market insights into product decisions.

You will identify early behaviors signaling success, uncover where journeys lose users, and partner with Australia-based PMs and engineering teams, with a direct line to product leadership

Qualifications

• 5+ years of product management experience with ownership of self-serve signup, onboarding, activation, trial conversion, or monetization.
• Hands-on product analytics experience, with Amplitude strongly preferred.
• Strong quantitative modeling and market-sizing skills; ability to explain assumptions clearly.
• Influencing without direct authority; communicate findings to senior stakeholders across functions.
• Self-directed with cross-timezone collaboration, including Australia during overlap.
• Practical fluency with AI tools for research and synthesis.

Responsibilities

• Own the end-to-end self-serve conversion picture: signup, onboarding, activation, trial, and paid conversion; define measures.
• Turn product behavior into action: build funnel/cohort/retention/ pathing analyses and translate into recommendations.
• Assess the competitive landscape and identify trends and opportunities.
• Build and maintain a self-serve market opportunity model with segments and growth scenarios.
• Inform leaders on ESP category shifts, pricing, and upgrade paths with evidence.
• Explain data support and limits to partners across regions.

Skills

Product management

Funnel analysis

Cohort analysis

Retention analysis

User path analysis

Tools

Amplitude

Job description

The Company

Marigold is a fast-growing marketing technology company helping growing businesses build stronger customer relationships through its three core platforms: Emma, Campaign Monitor, and Vuture. We deliver powerful tools for email, SMS, and marketing automation that elevate engagement and drive real results. Marigold is headquartered in Nashville, Tennessee, with offices in Sydney and London.

The Role

Campaign Monitor, part of Marigold, is a self-serve email marketing platform used by thousands of businesses to build, send, and measure campaigns. We're looking for a Product Manager, Growth Strategy to shape how marketers move from signup to paid customer and to bring an outside-in view of the market into our product decisions.

You'll identify the early behaviors that signal long-term customer success, uncover where the journey loses people, and turn those findings into a shared growth strategy. You'll partner with Australia-based product managers and their engineering teams, as well as Marketing, Design, Product Marketing, Sales, and Customer Success. This role has a direct line to product leadership and an opportunity to influence where we invest next.

What You'll Do

• Own the end-to-end self-serve conversion picture. Analyze signup, onboarding, activation, trial, and paid conversion; identify the actions, sequence, and timing that distinguish successful customers; and define shared activation and conversion measures.
• Turn product behavior into action. Build funnel, cohort, retention, segmentation, and pathing analyses; translate findings into prioritized recommendations with product and go-to-market partners; and measure outcomes after changes launch.
• Assess the competitive landscape. Use alternative products firsthand to compare acquisition, onboarding, activation, pricing, packaging, and monetization, and identify category trends, useful patterns, and areas of competitive advantage.
• Build and maintain a self-serve market opportunity model, including addressable segment size, Campaign Monitor's current position, realistic growth opportunities, transparent assumptions, and sensitivities.
• Keep leaders informed on material changes in the email service provider (ESP) category, including deliverability and authentication, AI-driven products, and pricing and packaging. Bring evidence to decisions about plans, paywalls, and upgrade paths.
• Be a trusted interpreter of product metrics and an effective partner across teams and time zones. Explain what the data supports, where it has limits, and what actions it suggests while equipping colleagues in Australia with clear insight and context.

About You

You enjoy connecting customer behavior and market evidence to product decisions. You can move from hands-on analysis to a clear recommendation, build trust across functions, and follow through to see what changed.

Ideal Qualifications

• 5+ years of product management experience, including meaningful ownership of or influence on signup, onboarding, activation, trial conversion, or monetization in a product-led, self-serve business.
• Hands-on product analytics experience, with Amplitude strongly preferred. You can independently build and interpret funnels, cohorts, retention, segmentation, and user paths, and recognize when data cannot answer a question.
• Strong quantitative modeling and market-sizing skills, with the ability to make assumptions and limitations clear. You routinely explore competitors' products and business models and draw practical implications from category changes.
• A record of influencing without direct authority. You can communicate complex findings clearly to senior stakeholders, defend a reasoned recommendation, and build productive relationships across Product, Marketing, Design, Sales, and Customer Success.
• A self-directed approach to broadly defined goals, with ownership from discovery through measured outcomes. You can collaborate regularly with colleagues in Australia during AEST/AEDT working-hour overlap.
• Practical fluency with AI tools for research and synthesis, paired with sound judgment about their reliability and limitations.

Nice to Have

• Experience in email marketing, marketing automation, martech, or the ESP category, especially serving SMB or low-touch customers.
• Experience launching pricing or packaging changes in a self-serve product.
• Experience working in a globally distributed product organization.

Location Eligibility

This position is eligible for hire in the following US states: Arizona, Florida, Georgia, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Pennsylvania, Tennessee, Texas, and Virginia.

Compensation & Benefits

Compensation:

• The base salary range for this role is $140,000 -$150,000 annually. The compensation range represents the pay the Company reasonably expects to offer for this position. Actual compensation will be determined based on factors such as skills, experience, qualifications, internal equity, geographic location, and appli