Product Manager, Growth Strategy (Self-Serve & Activation)

campaignmonitor; United States; On-site; USD 140,000 - 150,000; Full time

Job summary

Campaign Monitor, part of Marigold, is a self-serve email marketing platform used by thousands of businesses to build, send, and measure campaigns. We're seeking a Product Manager, Growth Strategy to shape how marketers move from signup to paid and to bring outside-in market insights into product decisions.

You will identify early behaviors signaling success, uncover where journeys lose users, and partner with Australia-based PMs and engineering teams, with a direct line to product leadership

Qualifications

• 5+ years of product management experience with ownership of self-serve signup, onboarding, activation, trial conversion, or monetization.
• Hands-on product analytics experience, with Amplitude strongly preferred.
• Strong quantitative modeling and market-sizing skills; ability to explain assumptions clearly.
• Influencing without direct authority; communicate findings to senior stakeholders across functions.
• Self-directed with cross-timezone collaboration, including Australia during overlap.
• Practical fluency with AI tools for research and synthesis.

Responsibilities

• Own the end-to-end self-serve conversion picture: signup, onboarding, activation, trial, and paid conversion; define measures.
• Turn product behavior into action: build funnel/cohort/retention/ pathing analyses and translate into recommendations.
• Assess the competitive landscape and identify trends and opportunities.
• Build and maintain a self-serve market opportunity model with segments and growth scenarios.
• Inform leaders on ESP category shifts, pricing, and upgrade paths with evidence.
• Explain data support and limits to partners across regions.

Skills

Product management

Funnel analysis

Cohort analysis

Retention analysis

User path analysis

Tools

Amplitude

Job description

Campaign Monitor, part of Marigold, is a self-serve email marketing platform used by thousands of businesses to build, send, and measure campaigns. We're seeking a Product Manager, Growth Strategy to shape how marketers move from signup to paid and to bring outside-in market insights into product decisions.

You will identify early behaviors signaling success, uncover where journeys lose users, and partner with Australia-based PMs and engineering teams, with a direct line to product leadership