Remote Growth-Minded Product Marketing Associate

Bumpa; United States; Remote; USD 85,000 - 130,000; Full time

Benefits offered by this job

Remote Work

Paid time off

Medical benefits

Collaborative culture

Job summary

Bumpa is seeking a Product Marketing Manager to shape how businesses adopt Bumpa and drive activation and conversion. This role sits at the intersection of data, user behavior, product, marketing, and growth, requiring a PMM obsessed with attribution, experimentation, and ownership. You will turn feedback and product gaps into growth opportunities for SMEs across Africa.

The position emphasizes scalable systems, creative writing, and strong ownership to impact revenue and product growth.

Qualifications

• 3–5 years of experience in Product Marketing, preferably SaaS/tech.
• Exceptional written and verbal communication skills.
• Experience creating effective lifecycle workflows and campaigns.
• Proven track record of influencing and driving product growth.
• Experience in copywriting, campaign ideation, execution, and landing-page optimization.
• Strong understanding of content and product distribution strategies.
• Analytical and detail-oriented with ability to translate data into insights.
• Experience using AI to improve product processes or results.

Responsibilities

• Create and execute GTM strategies to launch new products.
• Implement and maintain lifecycle flows for user activation and retention.
• Improve product education through multi-channel communications.
• Conduct product research via user feedback and market discovery.
• Develop copy and design direction for product and marketing landing pages.
• Create marketing campaigns and loops to drive adoption and retention.
• Identify product gaps and revenue opportunities and craft strategies to address them.
• Track performance of product and marketing efforts and propose optimizations.
• Contribute to brand positioning efforts and partnerships that drive goals.

Skills

GTM strategy

Lifecycle campaigns

Copywriting

Data-driven

AI in product

Tools

Customer.io

Mixpanel

Appsflyer

PostHog

Google Analytics

Job description

Bumpa is seeking a Product Marketing Manager to shape how businesses adopt Bumpa and drive activation and conversion. This role sits at the intersection of data, user behavior, product, marketing, and growth, requiring a PMM obsessed with attribution, experimentation, and ownership. You will turn feedback and product gaps into growth opportunities for SMEs across Africa.

The position emphasizes scalable systems, creative writing, and strong ownership to impact revenue and product growth.