Product Marketing Manager

Wix; New York (NY); On-site; USD 160,000 - 175,000; Full time

Benefits offered by this job

RSUs

US benefits (medical, dental, vision)

Job summary

Base44 is seeking an experienced Growth PMM to own audience strategies, craft campaigns, and drive rapid experimentation. You’ll lead product launches with Marketing and Product, shaping positioning and GTM plans while staying ahead of AI capabilities.

You’ll collaborate across teams, automate workflows, and create compelling customer stories. The role requires NYC-area presence and strong data-driven decision making to scale B2B marketing efforts.

Qualifications

• Proven marketing experience as a PMM at a B2C tech, growth-oriented company with measurable results.
• Strong intuition for audience and positioning, focusing on growth and new customer acquisition.
• Genuine AI fluency—built with tools like Claude Code, Cursor, Replit, etc.
• High agency and independence; owns projects end-to-end with minimal hand-holding.
• Strong written communication; can simplify complex ideas and write compelling copy.
• Comfort with speed and ambiguity; thrives in fast-moving environments with shifting priorities.

Responsibilities

• Own an audience and a growth number from strategy to execution, leveraging AI.
• Create campaigns, landing pages, product content, and customer stories at high velocity with AI fluency.
• Run growth experiments across channels to optimize sign-ups and engagement.
• Build tools, automations, and AI workflows to accelerate marketing work.
• Lead product launches with Product and Growth teams, shaping positioning and go-to-market plans.
• Stay at the cutting edge of AI capabilities and evaluate new models for marketing use.

Skills

PMM experience

Audience & positioning

AI fluency

Project ownership

Clear writing

Adaptability

Tools

Claude Code

Cursor

Replit

Job description

We're looking for an experienced marketer with a strong track record of growth plays, who owns an audience and is accountable for growing Base44 through it — understanding that audience deeply, shaping the product to serve it, positioning Base44 for it, and running the campaigns and channel presence that reach it. You're marketer first: you have real instincts for what makes people click, sign up, and stick around, backed by experience running campaigns and growth experiments. And you're AI-native in how you work — you use tools like Claude Code, Cursor, or similar to move faster and build things most marketers would need a team for.

In your day-to-day, you will:

Own an audience and a growth number — from strategy to execution — using AI to accelerate every step, not replace your judgment

Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency

Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement

Build your own tools, automations, and AI workflows to solve marketing problems faster than the old way would allow

Lead product launches alongside Product and Growth teams — shaping positioning, messaging, and go‑to‑market plans

Stay on the bleeding edge of AI capabilities, scouting new models and tools and applying them to marketing before anyone else does

Qualifications

Proven marketing experience as a PMM at a B2C tech, growth‑oriented company -campaigns you've run to acquire new customers, enter new markets, or launch new products, with real numbers you've moved

Strong intuition for audience and positioning, with a bias toward growth and new customer acquisition, not just retention

Genuine AI fluency — you've built with tools like Claude Code, Cursor, Replit, or similar, and it's now part of how you work, not a novelty

High agency and independence — you own projects end-to-end with minimal hand‑holding

Strong written communication — you can simplify complex ideas and write copy that connects

Comfort with speed and ambiguity — you thrive in fast‑moving environments where priorities shift

We are seeking candidates based in the NYC area who can visit our NYC office 3x per week

Additional Information

The marketing team at Base44 is a dynamic group dedicated to crafting compelling narratives and driving impactful campaigns that resonate with B2B audiences. By leveraging cutting‑edge tools and customer insights, we ensure our strategies are data‑driven and aligned with market needs. Collaboration, innovation, and a commitment to excellence define our approach as we work to elevate the Base44 brand and its offerings in the competitive B2B landscape.

Expected base compensation salary range $160,000 - $175,000. In addition to base pay you will receive company RSUs as part of the compensation package.

Finalpackage may vary and willbe determined by various factorsincludinglocation the role is expected to be performed,shift, candidate profile and ideal qualifications.

ForU.S. employees, this role is currently eligible for a benefit package that includescompetitivemedical, dental and visioninsurance,a retirement savings plan,wellness benefits, travel expenses and subsidized lunch no matter where you live.