Product Marketing Manager

Base44; New York (NY); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

RSUs

Competitive medical, dental and vision

Wellness benefits

Subsidized lunch

Job summary

Base44 is seeking an experienced marketer who owns an audience and drives growth through AI-enabled campaigns and content. The role focuses on shaping product positioning, running multi-channel experiments, and building automation to accelerate acquisition and engagement.

You will lead product launches with cross-functional teams, stay ahead of AI capabilities, and use tools like Claude Code, Cursor, and Replit to move fast. NYC-area candidates who can visit 3x weekly are preferred.

Qualifications

• Proven marketing experience as a PMM at a B2C tech, growth-oriented company with measurable results.
• Strong intuition for audience and positioning with growth bias.
• Genuine AI fluency using tools like Claude Code, Cursor, or Replit.
• High agency and independence with end-to-end ownership.
• Strong written communication to simplify complex ideas.
• Comfort with speed and ambiguity in fast-moving environments.

Responsibilities

• Own an audience and a growth number from strategy to execution.
• Create campaigns, landing pages, product content, and customer stories at AI-driven speed.
• Run growth experiments across channels to optimize sign-ups and engagement.
• Build tools, automations, and AI workflows to solve marketing problems.
• Lead product launches with Product and Growth teams on positioning and go-to-market.
• Stay on the bleeding edge of AI capabilities and apply new models and tools.

Skills

AI fluency

Audience insight

Growth marketing

End-to-end ownership

Copywriting

Tools

Claude Code

Cursor

Replit

Job description

We're looking for an experienced marketer with a strong track record of growth plays, who owns an audience and is accountable for growing Base44 through it — understanding that audience deeply, shaping the product to serve it, positioning Base44 for it, and running the campaigns and channel presence that reach it. You're marketer first: you have real instincts for what makes people click, sign up, and stick around, backed by experience running campaigns and growth experiments. And you're AI-native in how you work — you use tools like Claude Code, Cursor, or similar to move faster and build things most marketers would need a team for.

In your day-to-day, you will:

Own an audience and a growth number — from strategy to execution — using AI to accelerate every step, not replace your judgment

Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency

Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement

Build your own tools, automations, and AI workflows to solve marketing problems faster than the old way would allow

Lead product launches alongside Product and Growth teams — shaping positioning, messaging, and go‑to‑market plans

Stay on the bleeding edge of AI capabilities, scouting new models and tools and applying them to marketing before anyone else does

Qualifications

Proven marketing experience as a PMM at a B2C tech, growth‑oriented company -campaigns you've run to acquire new customers, enter new markets, or launch new products, with real numbers you've moved

Strong intuition for audience and positioning, with a bias toward growth and new customer acquisition, not just retention

Genuine AI fluency — you've built with tools like Claude Code, Cursor, Replit, or similar, and it's now part of how you work, not a novelty

High agency and independence — you own projects end-to-end with minimal hand‑holding

Strong written communication — you can simplify complex ideas and write copy that connects

Comfort with speed and ambiguity — you thrive in fast‑moving environments where priorities shift

We are seeking candidates based in the NYC area who can visit our NYC office 3x per week

Additional Information

The marketing team at Base44 is a dynamic group dedicated to crafting compelling narratives and driving impactful campaigns that resonate with B2B audiences. By leveraging cutting‑edge tools and customer insights, we ensure our strategies are data‑driven and aligned with market needs. Collaboration, innovation, and a commitment to excellence define our approach as we work to elevate the Base44 brand and its offerings in the competitive B2B landscape.

Expected base compensation salary range $160,000 - $175,000. In addition to base pay you will receive company RSUs as part of the compensation package.

Finalpackage may vary and willbe determined by various factorsincludinglocation the role is expected to be performed,shift, candidate profile and ideal qualifications.

ForU.S. employees, this role is currently eligible for a benefit package that includescompetitivemedical, dental and visioninsurance,a retirement savings plan,wellness benefits, travel expenses and subsidized lunch no matter where you live.