Remote Growth Marketing Specialist — AI‑Driven Journeys

Policyme; Ontario (CA); Remote; USD 56,532 - 74,199; Full time

Benefits offered by this job

Generous PTO

Comprehensive benefits

L&D budget

AI tooling budget

Stock options

Remote-first team

Team offsite events

Job summary

PolicyMe, a Toronto-based remote-first insurtech, seeks a Growth Marketing Specialist to own lifecycle marketing across acquisition, onboarding, retention and cross-sell. You’ll partner with Product, Growth, Design, Data and Customer Experience teams to deliver personalized journeys that boost engagement and revenue.

You’ll test, measure, and optimize campaigns with AI-driven assets and HubSpot workflows, building scalable processes as PolicyMe expands across Canada and beyond.

Qualifications

• 2-3+ years of growth marketing, product marketing, customer marketing, lifecycle marketing, or similar roles in a fast-paced tech environment.
• You are a systems thinker, breaking down complex journeys into scalable workflows.
• Strong written communication with customer-centric messaging.
• Eager to build from scratch and experiment with new processes and AI tools.
• AI-literacy with a track record of solving problems and optimizing work with AI.

Responsibilities

• Design customer journeys across the full lifecycle from acquisition to retention.
• Continuously test, measure, and optimize campaigns via A/B testing and performance analysis.
• Design email and lifecycle assets using AI and HubSpot templates.
• Build and maintain workflows powering customer journeys with enrolment logic and triggers.
• Partner with Product, Growth, Design, and Data to launch campaigns for new products.
• Monitor lifecycle metrics to improve engagement, conversion, retention, and lifetime value.
• Grow lifecycle marketing into a scalable function as PolicyMe expands.

Skills

Growth marketing

Lifecycle marketing

Systems thinking

AI tooling

Written communication

Tools

Braze

Iterable

Customer.io

HubSpot

Salesforce Marketing Cloud

Job description

PolicyMe, a Toronto-based remote-first insurtech, seeks a Growth Marketing Specialist to own lifecycle marketing across acquisition, onboarding, retention and cross-sell. You’ll partner with Product, Growth, Design, Data and Customer Experience teams to deliver personalized journeys that boost engagement and revenue.

You’ll test, measure, and optimize campaigns with AI-driven assets and HubSpot workflows, building scalable processes as PolicyMe expands across Canada and beyond.