Remote Growth Marketing Manager – CRM & Lifecycle

Motion Recruitment; United States; Remote; USD 90,000 - 135,000; Full time

Job summary

Motion Recruitment seeks a remote Marketing Manager for a 6-month W2 contract with benefits. The role focuses on growth, lifecycle, and CRM-driven strategies to acquire, convert, and retain users across digital financial products.

You will own end-to-end campaign execution, collaborate with Product, Analytics, Martech, and Creative teams, and ensure compliant, data-driven go-to-market initiatives.

Qualifications

• 5–7+ years of growth, lifecycle, or performance marketing experience.
• Expertise in CRM marketing: email, mobile push, lifecycle workflows.
• Fintech, consumer tech, or DTC digital products background.
• Experience with Martech stacks and AI-driven marketing tools.
• Bachelor’s degree and strong cross-functional communication.

Responsibilities

• Own the end-to-end strategy and optimization of owned marketing channels (CRM, email, push, in‑app) and conversion pages.
• Define campaign priorities, testing plans, and KPIs to drive acquisition and product adoption.
• Lead channel reporting and analytics, enabling audience segmentation and behavior insights.
• Collaborate with Product, Creative, and Martech teams on tracking and full-funnel journeys.
• Coordinate with legal/compliance and product marketing to meet industry messaging standards.

Skills

Growth marketing

Lifecycle marketing

CRM marketing

AI-driven marketing

Martech stacks

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree

Job description

Motion Recruitment seeks a remote Marketing Manager for a 6-month W2 contract with benefits. The role focuses on growth, lifecycle, and CRM-driven strategies to acquire, convert, and retain users across digital financial products.

You will own end-to-end campaign execution, collaborate with Product, Analytics, Martech, and Creative teams, and ensure compliant, data-driven go-to-market initiatives.