Marketing Manager

Motion Recruitment; Stati Uniti; Remoto; USD 90.000 - 135.000; Tempo pieno

Descrizione del lavoro

Motion Recruitment seeks a remote Marketing Manager for a 6-month W2 contract with benefits. The role focuses on growth, lifecycle, and CRM-driven strategies to acquire, convert, and retain users across digital financial products.

You will own end-to-end campaign execution, collaborate with Product, Analytics, Martech, and Creative teams, and ensure compliant, data-driven go-to-market initiatives.

Competenze

• 5–7+ years of growth, lifecycle, or performance marketing experience.
• Expertise in CRM marketing: email, mobile push, lifecycle workflows.
• Fintech, consumer tech, or DTC digital products background.
• Experience with Martech stacks and AI-driven marketing tools.
• Bachelor’s degree and strong cross-functional communication.

Mansioni

• Own the end-to-end strategy and optimization of owned marketing channels (CRM, email, push, in‑app) and conversion pages.
• Define campaign priorities, testing plans, and KPIs to drive acquisition and product adoption.
• Lead channel reporting and analytics, enabling audience segmentation and behavior insights.
• Collaborate with Product, Creative, and Martech teams on tracking and full-funnel journeys.
• Coordinate with legal/compliance and product marketing to meet industry messaging standards.

Conoscenze

Growth marketing

Lifecycle marketing

CRM marketing

AI-driven marketing

Martech stacks

Cross-functional collaboration

Data-driven decision making

Formazione

Bachelor's degree

Descrizione del lavoro

Our client, a leader in consumer financial technology and finance software, is seeking a remote Marketing Manager to join the team!

**This is an 6-month W2 contract with benefits and paid holidays**

This high-impact role sits at the intersection of CRM, owned channels, and data-driven lifecycle strategy to drive member acquisition, conversion, and retention across digital financial products. You will own end-to-end campaign execution and performance, partnering closely with Product, Analytics, Martech, and Creative teams to optimize multi-channel user journeys.

Responsibilities:

• Own the end-to-end strategy, execution, and optimization of owned marketing channels, including CRM (email and mobile push), in-app front door placements, and conversion landing pages.
• Define campaign priorities, testing strategies, and performance targets (KPIs) to drive user acquisition, post-authentication completion, and seasonal product adoption.
• Lead channel reporting and dashboard analytics, translating complex datasets into actionable insights and partnering with analytics teams on audience segmentation and member behavior.
• Collaborate cross-functionally with Product, Creative, and Martech teams to align on tracking, measurement frameworks, targeting capabilities, and full-funnel customer journeys.
• Coordinate with legal, compliance, and product marketing stakeholders to ensure all go-to-market initiatives uphold rigorous industry standards and messaging guidelines.

Required Qualifications:

• 5–7+ years of growth, lifecycle, or performance marketing experience, with a proven track record of meeting aggressive user acquisition and revenue targets.
• Demonstrated expertise in CRM marketing, particularly in building, optimizing, and scaling email, mobile push notifications, and lifecycle workflows.
• Industry background in fintech, consumer tech, or direct-to-consumer (DTC) digital products, ideally with experience managing high-volume or seasonal marketing campaigns.
• Technical fluency with modern Martech stacks, targeting and measurement tracking, and familiarity or experience utilizing AI-driven marketing and automation tools.
• Bachelor’s degree along with excellent cross-functional collaboration and communication skills, including experience presenting business cases to leadership.

Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.