Performance Marketer, Paid Growth (Consumer Apps)

Clera; Oregon; Hybrid; USD 75,000 - 140,000; Full time

Job summary

Clera is seeking a hands-on growth marketer to own paid acquisition for a consumer apps startup, kicking off with a couples app ahead of a major App Store launch in November. You will manage acquisition hands-on, shape growth strategy for future apps, and push for a CPI around $2 as the launch scales.

On-site in San Francisco, California, or remote within the United States, with Palo Alto as a listed option.

Qualifications

• 1–5 years of hands-on ownership of real-budget Meta or TikTok acquisition for consumer apps.
• Experience writing ad hooks and copy, testing creative at high volume.
• Comfort with performance data and tools like Meta/TikTok Ads, AppsFlyer, SKAdNetwork, PostHog, SQL or Ads API.
• Ability to optimize for CPI and downstream activation, not just CTR.
• Experience growing a subscription app is a plus.

Responsibilities

• Own paid growth for a consumer apps startup with a November app launch.
• Manage Meta campaigns daily and decide when to pause or scale.
• Use TikTok as a secondary paid channel and adapt UGC into ads.
• Produce a high volume of creative variations using AI tools.
• Measure performance with mobile attribution and product analytics, focusing on CPI.
• Deliver weekly performance readouts and tests within 24–48 hours.

Skills

Ad copywriting

Creative testing

Data-driven

Campaign optimization

Budget management

Tools

Meta Ads Manager

TikTok Ads

AppsFlyer

SKAdNetwork

PostHog

SQL

Ads API

Job description

About the Role

Own paid growth for a consumer apps startup, beginning with a couples app preparing for a major App Store launch in November. You will manage acquisition hands-on and help shape growth strategy for future apps.

What You'll Do

• Manage Meta campaigns daily, including audiences, offers, budgets, and decisions about when to pause or scale.
• Use TikTok as a secondary paid acquisition channel.
• Turn user-generated content into ads, brief creators, and produce a high volume of creative variations each week, using AI tools where helpful.
• Measure performance beyond clicks using mobile attribution and product analytics, with a focus on CPI and cost per activated couple.
• Assess tests within 24 to 48 hours and deliver a weekly performance readout.
• Work toward a CPI of about $2 at scale for the November launch push.

What We're Looking For

• About 1 to 5 years of experience, with hands‑on ownership of real‑budget Meta or TikTok acquisition for consumer apps or app‑install campaigns.
• Experience writing ad hooks and copy, testing creative at high volume, adapting UGC into ads, and briefing creators.
• Comfort with performance data and tools such as Meta Ads Manager, TikTok Ads, AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
• Ability to optimize for CPI and downstream activation, not just click‑through rates.
• Experience growing a subscription app or building a product or project with real users is a plus.

Location

On-site in San Francisco, California, or remote within the United States. Palo Alto is also a listed location option.