Remote Growth Marketing Lead: Paid Ads & Funnels

Med School Insiders LLC; Casper (WY); Remote; USD 90,000 - 130,000; Full time

Job summary

Med School Insiders LLC is seeking a Marketing Manager to own the execution of the marketing function. You will coordinate paid acquisitions across Meta, TikTok, and Google, drive the marketing calendar aligned with admissions seasonality, and work closely with content, sales, video, and ecommerce teams to ship campaigns and dashboards quickly.

You will lead end-to-end paid media strategies, optimize campaigns, and deliver weekly/monthly performance insights while collaborating with a strategy

Qualifications

• 5+ years in performance marketing, with 3+ years owning Meta media buying at $20K+/month in spend.
• Demonstrated TikTok Ads competence (case studies) and ability to own a marketing function end-to-end.
• Experience connecting paid funnels to a sales motion, including booking flows and fast handoffs.
• Familiarity with ecommerce attribution, CRM integrations, and lifecycle ad flows.
• Clear written and verbal communicator with cross-functional meeting leadership.

Responsibilities

• Own end-to-end paid acquisition across Meta, TikTok, and Google.
• Plan, launch, manage, and optimize campaigns across platforms.
• Build campaign roadmaps aligned with product launches and admissions windows.
• Own landing page and conversion-path design, including CRO iterations.
• Provide performance insights and recommendations from CTRs, CVR, and ROAS.
• Coordinate with content, video, design, and sales to ensure unified messaging.
• Manage budget allocations, forecast metrics, and adjust spend dynamically.
• Coordinate lifecycle emails and CRM integration with Kit.

Skills

Performance marketing

Meta media buying

TikTok Ads

Marketing function ownership

Cross-functional leadership

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

WooCommerce

Kit (ConvertKit)

Looker Studio

Notion

Google Workspace

Job description

Med School Insiders LLC is seeking a Marketing Manager to own the execution of the marketing function. You will coordinate paid acquisitions across Meta, TikTok, and Google, drive the marketing calendar aligned with admissions seasonality, and work closely with content, sales, video, and ecommerce teams to ship campaigns and dashboards quickly.

You will lead end-to-end paid media strategies, optimize campaigns, and deliver weekly/monthly performance insights while collaborating with a strategy