Remote Growth Marketing Lead: Multi-Channel Acquisition

Thatch Health; New York (NY); On-site; USD 145,000 - 193,000; Full time

Job summary

Thatch is rewiring how health benefits work and seeks a Growth Marketing Lead to build and scale new acquisition channels across paid social, CTV, OOH, radio, and emerging media.

You will own our strategy across multiple channels, design and execute channel testing plans, and measure success while partnering closely with Growth, Product Marketing, Design, and Analytics to turn new channels into repeatable sources of pipeline. This is a build role with ownership in a fast-moving environment.

Qualifications

• Built and scaled paid acquisition programs across multiple channels.
• Experience owning strategy, budget, execution, and measurement.
• Strong analytical skills with data-driven investment decisions.
• Comfort working in ambiguity and building new programs from scratch.
• Excellent cross-functional partner with Design, Product Marketing, Analytics, and Leadership.
• Experience with paid social and familiarity with CTV, OOH, radio, podcasts.

Responsibilities

• Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
• Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
• Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
• Own agency and vendor relationships across media buying and production.
• Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
• Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
• Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
• Scale successful programs while continuously testing new acquisition channels.

Skills

Paid acquisition

Growth strategy

Analytical skills

Budget ownership

Cross-functional collaboration

Experimentation

Paid social

Job description

Thatch is rewiring how health benefits work and seeks a Growth Marketing Lead to build and scale new acquisition channels across paid social, CTV, OOH, radio, and emerging media.

You will own our strategy across multiple channels, design and execute channel testing plans, and measure success while partnering closely with Growth, Product Marketing, Design, and Analytics to turn new channels into repeatable sources of pipeline. This is a build role with ownership in a fast-moving environment.