Remote Growth Marketing Director — Retention & Lifecycle

Alex and Ani, LLC; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Alex and Ani is seeking a Growth Marketing Director to spearhead its lifecycle and retention marketing strategies. The ideal candidate will have 6–8 years of experience in growth marketing, managing multi-channel retention programs, and leading CRM strategies. This position requires strong analytical skills, a data-driven mindset, and the ability to collaborate across teams to improve customer engagement and retention. Join us to shape and scale our customer growth strategy during a significant business evolution.

Qualifications

• 6–8+ years of experience in growth marketing or CRM-focused roles, ideally within DTC or eCommerce.
• Proven track record of owning and scaling multi-channel retention programs.
• Strong expertise in marketing analytics including attribution and cohort analysis.

Responsibilities

• Own the end-to-end lifecycle marketing strategy and revenue forecasting.
• Manage CRM channels with ownership over campaign strategy and execution.
• Lead testing roadmap across lifecycle channels and identify new retention-driving tactics.

Skills

Growth marketing

Lifecycle marketing

CRM management

Marketing analytics

Data-driven decision making

Tools

Klaviyo

Google Analytics

Job description

Alex and Ani is seeking a Growth Marketing Director to spearhead its lifecycle and retention marketing strategies. The ideal candidate will have 6–8 years of experience in growth marketing, managing multi-channel retention programs, and leading CRM strategies. This position requires strong analytical skills, a data-driven mindset, and the ability to collaborate across teams to improve customer engagement and retention. Join us to shape and scale our customer growth strategy during a significant business evolution.