Remote Growth Marketing & Content Specialist (B2B Tech)

Bertoni Solutions; United States; Remoto; USD 70.000 - 120.000; Tempo pieno

Descrizione del lavoro

Bertoni Solutions is seeking a Growth Marketing professional to drive organic demand generation and qualified leads. You will design and execute strategies across Growth, Content, and Inbound Marketing to scale initiatives using AI tools, improve SEO, and maximize conversions.

Responsibilities include content creation for blogs, landing pages, ebooks, and emails; SEO and AI-driven optimization; analytics and testing using GA4, GSC, and HubSpot.

Competenze

• 3–5 years of experience in Growth Marketing, Content Marketing or Demand Generation
• Verifiable experience in organic lead generation
• 2–3 years in B2B tech/software companies
• Fluent written and conversational English (B22 or C1/C2)

Mansioni

• Design and execute growth initiatives to increase qualified traffic and optimize the acquisition funnel
• Create, optimize and distribute B2B content for blogs, landing pages, case studies and newsletters
• Implement organic positioning strategies and keyword research for SEO and AI-driven platforms
• Execute lead attraction, nurturing and conversion strategies through relevant content
• Monitor traffic and conversion indicators using GA4, Google Search Console and HubSpot; run A/B tests to improve results
• Use generative AI tools to accelerate content production and optimize processes
• Manage the editorial calendar and adapt content across channels and markets

Conoscenze

Growth marketing

Content marketing

Demand generation

Lead generation

Analytics

English proficiency

Strumenti

HubSpot

GA4

Google Search Console

Ahrefs/SEMrush

Descrizione del lavoro

Bertoni Solutions is seeking a Growth Marketing professional to drive organic demand generation and qualified leads. You will design and execute strategies across Growth, Content, and Inbound Marketing to scale initiatives using AI tools, improve SEO, and maximize conversions.

Responsibilities include content creation for blogs, landing pages, ebooks, and emails; SEO and AI-driven optimization; analytics and testing using GA4, GSC, and HubSpot.