Growth Marketing and Content Specialist

Bertoni Solutions; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

Bertoni Solutions is seeking a Growth Marketing professional to drive organic demand generation and qualified leads. You will design and execute strategies across Growth, Content, and Inbound Marketing to scale initiatives using AI tools, improve SEO, and maximize conversions.

Responsibilities include content creation for blogs, landing pages, ebooks, and emails; SEO and AI-driven optimization; analytics and testing using GA4, GSC, and HubSpot.

Qualifications

• 3–5 years of experience in Growth Marketing, Content Marketing or Demand Generation
• Verifiable experience in organic lead generation
• 2–3 years in B2B tech/software companies
• Fluent written and conversational English (B22 or C1/C2)

Responsibilities

• Design and execute growth initiatives to increase qualified traffic and optimize the acquisition funnel
• Create, optimize and distribute B2B content for blogs, landing pages, case studies and newsletters
• Implement organic positioning strategies and keyword research for SEO and AI-driven platforms
• Execute lead attraction, nurturing and conversion strategies through relevant content
• Monitor traffic and conversion indicators using GA4, Google Search Console and HubSpot; run A/B tests to improve results
• Use generative AI tools to accelerate content production and optimize processes
• Manage the editorial calendar and adapt content across channels and markets

Skills

Growth marketing

Content marketing

Demand generation

Lead generation

Analytics

English proficiency

Tools

HubSpot

GA4

Google Search Console

Ahrefs/SEMrush

Job description

Job Mission

Drive organic demand generation and the capture of qualified leads by executing Growth Marketing, Content Marketing and Inbound Marketing strategies. The position will be responsible for creating, optimizing and distributing high-value content, improving SEO/GEO positioning, and leveraging artificial intelligence tools to scale marketing initiatives, increase organic traffic and maximize conversions.

Main Responsibilities

• Growth Marketing y generación de leads:Design and execute growth initiatives aimed at increasing qualified traffic, optimizing the acquisition funnel and improving the conversion of organic leads.
• Content Marketing:Create, optimize and distribute B2B content for blogs, landing pages, case studies, ebooks, newsletters, social networks and email marketing campaigns.
• SEO and GEO:Implement organic positioning strategies, keyword research and content optimization for traditional search engines and artificial intelligence-driven platforms.
• Inbound Marketing:Execute lead attraction, nurturing and conversion strategies through relevant content and digital marketing actions.
• Analytics and optimization:Monitor traffic, acquisition and conversion indicators using tools such as Google Analytics 4, Google Search Console and HubSpot. Implement A/B tests to improve results.
• Artificial intelligence and automation:Use generative AI tools and specialized agents to accelerate content production, optimize processes and maintain quality standards.
• Content management:Manage the editorial calendar, adapt content to different channels and markets, and ensure compliance with established objectives and deadlines.

• Between 3 and 5 years of experience in Growth Marketing, Content Marketing or Demand Generation.
• Verifiable experience in organic lead generation and digital growth strategies.
• Between 2 and 3 years of experience in B2B companies in the technology or software sector.
• Fluent English at a written and conversational level (B2 or C1/C2).

Technical Knowledge

• SEO: 3+ years of experience in organic positioning and optimization.
• GEO (Generative Engine Optimization): 1+ año de experiencia.
• Content Marketing: 3+ years of experience in content creation and distribution.
• Inbound Marketing: 3+ years of experience in attraction and conversion strategies.
• HubSpot: 2+ years of experience.
• Google Analytics 4 (GA4): 2+ years of experience.
• Google Search Console: 2+ years of experience.
• Generative AI: 2+ years using tools such as ChatGPT, Claude, Gemini or other similar tools.
• Ahrefs or SEMrush: 2+ years of experience (desirable).

Nota importante:

it is essential that the candidatehas at least 2-3 years of verifiable experience in organic lead generation within IT consultancies or B2B technology/software companies. This is an essential criterion to advance in the selection process.

Additional details:

• Tipo de contrato: Independent contractor (paid vacation, paid national holidays, a day off for birthdays, certifications). Does not include payment of taxes or insurance.
• Location: 100% remoto.
• Contract duration: 1 year, renewable based on performance.
• Horario: Full time, 8 hours per day, 40 hours per week, Monday to Friday, 8:00 a.m. to 5:00 p.m. (GMT-5).
• Equipo: The contractor must use their own laptop or desktop computer.
• Start date: As soon as possible.

Selection process:

• Entrevista inicial con Bertoni Solutions.
• Interview with the manager of the Marketing department.