Remote Growth Marketer - Paid Ads for Consumer Apps

Wwshemi; San Francisco (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Wwshemi is seeking a Performance Marketer for paid growth on consumer apps. On-site in San Francisco or open to remote within the United States, you will manage Meta and TikTok campaigns, craft hooks, brief creators, and drive a high-volume creative testing program.

You'll work with mobile attribution tools to optimize CPI and activation metrics, share weekly performance reads, and push towards a $2 CPI target for a major app store push. Prior subscription app CPI success is a plus.

Qualifications

• 1–5 years of hands-on experience managing real-budget Meta or TikTok consumer app campaigns.
• Ability to write hooks and copy, run high-volume creative tests, and brief creators.
• Comfort with campaign data, mobile attribution, and activation metrics using analytics tools.
• Experience growing a subscription app with CPI results is a plus.

Responsibilities

• Manage campaigns daily on Meta and TikTok, including audiences, budgets, and optimization decisions.
• Turn UGC into ads, brief creators, and produce a steady flow of creative variants.
• Track performance with attribution tools and optimize for CPI.
• Assess tests within 24–48 hours and share weekly performance readouts.
• Aim for approximately $2 CPI at scale for the November App Store push.

Skills

Campaign management

Ad copywriting

Creative testing

UGC adaptation

Creator briefings

Data analytics

Mobile attribution

SQL

AppsFlyer

Tools

AppsFlyer

SKAdNetwork

PostHog

SQL

Ads API

Job description

Wwshemi is seeking a Performance Marketer for paid growth on consumer apps. On-site in San Francisco or open to remote within the United States, you will manage Meta and TikTok campaigns, craft hooks, brief creators, and drive a high-volume creative testing program.

You'll work with mobile attribution tools to optimize CPI and activation metrics, share weekly performance reads, and push towards a $2 CPI target for a major app store push. Prior subscription app CPI success is a plus.