Performance Marketer, Paid Growth (Consumer Apps)

Wwshemi; San Francisco (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Wwshemi is seeking a Performance Marketer for paid growth on consumer apps. On-site in San Francisco or open to remote within the United States, you will manage Meta and TikTok campaigns, craft hooks, brief creators, and drive a high-volume creative testing program.

You'll work with mobile attribution tools to optimize CPI and activation metrics, share weekly performance reads, and push towards a $2 CPI target for a major app store push. Prior subscription app CPI success is a plus.

Qualifications

• 1–5 years of hands-on experience managing real-budget Meta or TikTok consumer app campaigns.
• Ability to write hooks and copy, run high-volume creative tests, and brief creators.
• Comfort with campaign data, mobile attribution, and activation metrics using analytics tools.
• Experience growing a subscription app with CPI results is a plus.

Responsibilities

• Manage campaigns daily on Meta and TikTok, including audiences, budgets, and optimization decisions.
• Turn UGC into ads, brief creators, and produce a steady flow of creative variants.
• Track performance with attribution tools and optimize for CPI.
• Assess tests within 24–48 hours and share weekly performance readouts.
• Aim for approximately $2 CPI at scale for the November App Store push.

Skills

Campaign management

Ad copywriting

Creative testing

UGC adaptation

Creator briefings

Data analytics

Mobile attribution

SQL

AppsFlyer

Tools

AppsFlyer

SKAdNetwork

PostHog

SQL

Ads API

Job description

Performance Marketer, Paid Growth (Consumer Apps)

This listing's locations On-site - San Francisco, California, United States

Employment Full-time

Workplace On site

What You'll Do

• Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.
• Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.
• Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
• Assess each test within 24 to 48 hours and share a weekly performance readout.
• Work toward a target of approximately $2 CPI at scale for the November App Store push.

What We're Looking For

• Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
• Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.
• Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
• Experience growing a subscription app with real users and published CPI results is a plus.

Location

On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.