Remote Growth Marketer: B2B Lead Gen for Services & SaaS

Seofomo; Northern (KY); Hybrid; USD 21,000 - 27,000; Full time

Benefits offered by this job

Flexible hours

Family-friendly culture

Kindergarten/School support

Job summary

WPRiders is seeking a Growth Marketer to own end-to-end B2B lead generation for two brands, including strategy, landing pages, outreach sequences, LinkedIn content, lead magnets and positioning tests for US, Western Europe and Swiss clients.

You will craft the ICP, write all copy, build pages in WordPress, run cold outreach at scale and measure results with GA4 and UTM reporting. This role is remote and contract-based, with a strong emphasis on experimentation and data-driven growth.

Qualifications

• Experience in B2B lead generation for services, agency or SaaS businesses.
• Proven track record with campaigns and resulting leads/pipeline.
• Strong written English for client-facing content.
• Ability to write copy for cold emails, ads, landing pages and LinkedIn.
• Ability to build a WordPress landing page independently (Elementor or equivalent).
• Comfort with cold outreach: warm-up, deliverability, sequencing, personalization at scale.
• GA4, Search Console, UTM discipline for reporting and measurement.
• Basic CMS and email campaign tooling comfort.
• Proficient with AI tools for research, list building, and variants.
• Willingness to run 3–4 experiments per month and report results honestly.

Responsibilities

• Own the entire lead generation function for two brands end-to-end.
• Define ICP and messaging; maintain a prioritised experiment backlog.
• Build and iterate landing pages, forms and conversion flows.
• Write all copy: ads, emails, landing pages, LinkedIn posts, lead magnets.
• Run cold outreach: list building, sequencing, follow-up and deliverability.
• Manage LinkedIn presence and direct outreach for founders.
• Develop lead magnets, calculators, audits and case studies.
• Track attribution and justify experiments with data.

Skills

B2B lead generation

Growth marketing

Strong written English

Copywriting (cold email, ads, landing,

Tools

WordPress with Elementor

GA4

Search Console

UTM discipline

HubSpot

Clay

Apollo

Instantly

Lemlist

Sales Navigator

Figma

Canva

Make

n8n

Zapier

Job description

WPRiders is seeking a Growth Marketer to own end-to-end B2B lead generation for two brands, including strategy, landing pages, outreach sequences, LinkedIn content, lead magnets and positioning tests for US, Western Europe and Swiss clients.

You will craft the ICP, write all copy, build pages in WordPress, run cold outreach at scale and measure results with GA4 and UTM reporting. This role is remote and contract-based, with a strong emphasis on experimentation and data-driven growth.