Growth Marketer (B2B Lead Generation) | Remote at WPRiders

Seofomo; Northern (KY); Hybrid; USD 21,000 - 27,000; Full time

Benefits offered by this job

Flexible hours

Family-friendly culture

Kindergarten/School support

Job summary

WPRiders is seeking a Growth Marketer to own end-to-end B2B lead generation for two brands, including strategy, landing pages, outreach sequences, LinkedIn content, lead magnets and positioning tests for US, Western Europe and Swiss clients.

You will craft the ICP, write all copy, build pages in WordPress, run cold outreach at scale and measure results with GA4 and UTM reporting. This role is remote and contract-based, with a strong emphasis on experimentation and data-driven growth.

Qualifications

• Experience in B2B lead generation for services, agency or SaaS businesses.
• Proven track record with campaigns and resulting leads/pipeline.
• Strong written English for client-facing content.
• Ability to write copy for cold emails, ads, landing pages and LinkedIn.
• Ability to build a WordPress landing page independently (Elementor or equivalent).
• Comfort with cold outreach: warm-up, deliverability, sequencing, personalization at scale.
• GA4, Search Console, UTM discipline for reporting and measurement.
• Basic CMS and email campaign tooling comfort.
• Proficient with AI tools for research, list building, and variants.
• Willingness to run 3–4 experiments per month and report results honestly.

Responsibilities

• Own the entire lead generation function for two brands end-to-end.
• Define ICP and messaging; maintain a prioritised experiment backlog.
• Build and iterate landing pages, forms and conversion flows.
• Write all copy: ads, emails, landing pages, LinkedIn posts, lead magnets.
• Run cold outreach: list building, sequencing, follow-up and deliverability.
• Manage LinkedIn presence and direct outreach for founders.
• Develop lead magnets, calculators, audits and case studies.
• Track attribution and justify experiments with data.

Skills

B2B lead generation

Growth marketing

Strong written English

Copywriting (cold email, ads, landing,

Tools

WordPress with Elementor

GA4

Search Console

UTM discipline

HubSpot

Clay

Apollo

Instantly

Lemlist

Sales Navigator

Figma

Canva

Make

n8n

Zapier

Job description

# Growth Marketer (B2B Lead Generation) | Remote at WPRidersCompanyWPRiders * inside.wpriders.comPublishedSeptember 22, 2026ExpiresOctober 7, 2026Company LocationUnited States of AmericaCategoryOtherJob TypeFull-timeWork ModalityRemoteSalary$1900-$2400USD / Per Month### DescriptionWPRiders is a technical web app development agency where we handle highly challenging projects.It’s an agency where the day-to-day way of working is relaxed, yet thought-provoking because it’s very well organized.You will own lead generation end-to-end for two brands, the WPRiders agency and our Swiss premium AI brand, coming up with the strategy and then building it yourself: landing pages, outreach sequences, LinkedIn content, lead magnets, and positioning tests, for clients based in the US, Western Europe, and Switzerland.“It’s a place where you learn something new every day.” Or so our developers keep telling us.We are looking for a marketer with at least three years of experience generating B2B leads for services, agency, or SaaS businesses, who can point to specific campaigns they ran and the pipeline that came out of them. Our team needs somebody who builds rather than briefs, is comfortable owning a number, and is genuinely curious about why our clients buy.To join our team, you need - Experience in B2B lead generation or growth marketing for services, agency or SaaS businesses. Not e-commerce only. - A track record you can point to: specific campaigns you ran, and the leads or pipeline that came out of them - Strong written English. You will be writing every word our US, Western European and Swiss prospects read - Copywriting ability: cold email, ads, landing pages, LinkedIn, lead magnets - The ability to build a landing page independently, in WordPress with Elementor or an equivalent builder - Comfort with cold outreach mechanics: domain and inbox warm-up, deliverability, sequencing, personalisation at scale, and a GDPR-compliant approach for EU prospects - Analytics literacy: GA4, Search Console, UTM discipline, and the ability to build a simple reporting view and read it correctly - Basic technical comfort: sending email campaigns, embed codes, tracking pixels, no fear of a CMS admin panel - Serious use of AI tools as part of your daily workflow: research, list building, copy variants and personalisation at scaleNice to have - Experience selling technical or development services - Basic HubSpot experience - Familiarity with Clay, Apollo, Instantly, Lemlist, Sales Navigator or equivalents - Enough design ability in Figma or Canva to ship without waiting on a designer - Light no-code automation: Make, n8n, Zapier - You have run a side project, a newsletter, a community, or a small business of your ownJob Requirements - This is a B2B engagement on a day rate. We agree the days for each month together, against the experiment backlog, with a committed minimum we pay whether or not we use it. You need the capacity to give this a substantial share of your month. - No imposed hours. You decide when and where you work the agreed days. We ask you to keep a weekly one-to-one slot and to be able to join calls booked a couple of days ahead, in Romanian working hours. - Collaboration as an independent contractor. - You are an individual practitioner rather than an agency. You may use your own help if you want to, at your own cost, but we are engaging you. - English strong enough for senior-level written communication with US and Swiss buyers, and confident enough for client-facing calls - You are measured on one number: sales-qualified leads booked per month, at a sustainable cost per lead. A lead is a booked call the prospect attends, with budget, a real project, a fit with our ideal customer profile, and a realistic timeline. Not an email address. - Willingness to launch 3 to 4 distinct experiments in a full month and report the results honestly, wins and failures alike - No conflict with a direct competitor of ours, and no work for our own clients. Other, non-competing clients are fine. - Willingness to complete a paid one-day task before we make an offer, and a 3-month mutual assessment period after we doWhat’s in it for you? - an international team spread across 5 countries - interesting projects with clear requirements, so you don’t have to guess what has to be done - a very well-organized environment - continuous learning: daily study time, book budget, Kindle / Amazon books, audiobooks on Audible - international exposure: 90% of our clients are international on a wide variety of WordPress projects - excellent payout & benefits packages tailored to your personal needs - family-friendly work culture: flexible hours during the day so you can take your kid out where it is needed (kindergarten or school, GP, other classes), free paid days for courses. In fact, we strive to reduce the tension between work and family and try to embed and promote policies and practices that genuinely support employees to thrive at work and at home. - an incredibly talented team with a healthy organizational culture that encourages learning and self-growthAs a Growth Marketer, you will - Own the entire lead generation function for both brands: strategy and hands-on execution - Define and continuously sharpen the ideal customer profile and the messaging for each brand - Maintain a prioritised experiment backlog with a clear hypothesis behind every test - Build and iterate landing pages, forms and conversion flows yourself - Write all the copy: ads, emails, landing pages, LinkedIn posts, lead magnets - Run cold outreach end-to-end: list building, enrichment, sequencing, follow-up and deliverability - Run LinkedIn: our company page, personal branding support for the founders, and direct outreach - Build lead magnets, calculators, audit offers, comparison pages and case studies - Manage SEO fundamentals and content that ranks for buying-intent keywords - Develop partnerships and channel plays: agencies, marketplaces, communities, directories - Set up tracking and attribution so that every experiment can be judged honestly - Decide where the budget and your time go, and defend the decision with numbers - Send one written weekly update: what was launched, what the numbers say, what happens next - Keep a documented playbook for anything that works, so it can be scaled or handed overIn your first 90 days - Days 1-30: understand the offer, the ICP, and our past wins and losses. Interview 3 to 5 existing clients. Audit what has been tried before and why it worked or did not. Deliver a prioritised experiment backlog. - Days 31-60: get the first 2 or 3 experiments live end to end, tracking included. First leads generated. - Days 61-90: identify at least one repeatable channel with a measurable cost per qualified lead, and document a playbook for it. - Month 4 onwards: a predictable monthly lead flow, with clear numbers behind it.