Growth Director, DTC & TikTok Marketing

nothing else; San Diego (CA); On-site; USD 100,000 - 130,000; Full time

Job summary

A new skincare brand is looking for a Head of Growth to enhance their online presence, especially on TikTok and Instagram. The ideal candidate will have over 5 years of experience in direct-to-consumer brand growth, strong creative taste, and the ability to work in a fast-paced environment. This role promises real ownership over the growth process, requiring hands-on execution and trend spotting. Compensation includes a base salary of $100k to $130k with additional bonuses based on revenue successes.

Qualifications

• 5+ years of experience growing a DTC or consumer brand.
• Deep understanding of TikTok, Instagram, and modern content-led growth.
• Strong taste; knows what looks right.

Responsibilities

• Own end‑to‑end growth on TikTok and Instagram.
• Drive online sales through content strategy and execution.
• Manage an ambassador/creator program.

Skills

Experience in DTC or consumer brand growth

Understanding of TikTok and Instagram

Strong taste and creative vision

Ability to work independently

Job description

A new skincare brand is looking for a Head of Growth to enhance their online presence, especially on TikTok and Instagram. The ideal candidate will have over 5 years of experience in direct-to-consumer brand growth, strong creative taste, and the ability to work in a fast-paced environment. This role promises real ownership over the growth process, requiring hands-on execution and trend spotting. Compensation includes a base salary of $100k to $130k with additional bonuses based on revenue successes.