Head of Digital Growth

DIBS Beauty; New York (NY); Remote; USD 180,000 - 190,000; Full time

Job summary

A rapidly growing beauty company is seeking a Head of Digital Growth to steer their digital expansion focused on customer engagement and acquisition across various channels including DIBSBeauty.com and TikTok Shop. This position requires 6+ years of experience in scaling digital growth in brands with over $50M revenue, hands-on management of ad spend, and proficiency in digital marketing platforms. The ideal candidate thrives in a start-up environment, driving growth through strategic leadership and insightful analytics to ensure profitability and performance excellence.

Qualifications

• 6+ years of experience scaling digital growth at brands generating over $50M.
• Experience managing significant ad spend ($250K+/month).
• Fluency in Meta, Google, and TikTok/TikTok Shop.
• Experience with Klaviyo and Attentive is a plus.

Responsibilities

• Own and evolve the company's digital strategy and lead the digital team.
• Oversee budget management and optimization across growth channels.
• Lead website strategy and optimization for traffic and conversions.
• Define KPIs for digital performance and report insights to leadership.

Skills

Digital strategy development

Performance marketing

Team management

Customer engagement

Analytics

SEO/SEM

Team leadership

Tools

Meta

Google

Klaviyo

TikTok Shop

Job description

Direct message the job poster from DIBS Beauty
DIBS Beauty is looking for a Head of Digital Growth to lead the next phase of our digital expansion – driving customer acquisition, engagement, and retention across DIBSBeauty.com, TikTok Shop, and emerging channels. Reporting directly to the CEO, this role will own our end-to-end digital ecosystem, combining strategy, performance marketing, and experience optimization to accelerate growth and profitability.

Responsibilities

• Own and evolve the company’s digital strategy, focusing on growth, lead generation, and customer engagement.
• Manage the digital team (web development, UX/UI, SEO, SEM, CX, Retention, and Paid) to deliver a world‑class web experience and foster professional growth for team members.
• Partner cross‑functionally with Marketing, Product Development, Finance, and Influencer teams to align digital initiatives with business goals and sales targets.
• Budget ownership and optimization: manage and optimize large‑scale budgets across all growth channels, ensuring efficient allocation and a balance between short‑term performance and long‑term growth.

Digital Experience & Website Management

• Lead the strategy, execution, and optimization of the company’s website to drive traffic, engagement, and conversions on both DIBSbeauty.com and TikTok Shop (and any future digital channels).
• Ensure the website delivers a best‑in‑class, scalable, and user‑friendly experience across mobile and desktop.
• Oversee SEO+GEO/SEM, site architecture, UX, analytics, personalization, and localization strategies.

Growth & Performance Marketing

• Oversee the development and scaling of customer acquisition across paid social (Meta, TikTok, Pinterest), PPC, display, and other advertising channels while maximizing for efficiency and scale. Identify and test emerging platforms, partnerships, and acquisition opportunities, including new ad formats.
• Lead experimentation and testing (A/B, multivariate) to optimize conversion rates and user journeys.
• Collaborate on paid media and organic campaigns to maximize ROI and customer acquisition.
• Own retention channels (email/SMS/loyalty) and subscriptions to drive LTV at every stage of the funnel and foster engagement and retention with customers at .com.

Data & Insights

• Define and monitor KPIs for digital performance, growth initiatives, and website health.
• Leverage analytics to drive continuous improvement and data‑driven decision‑making.
• Report results and insights regularly to executive leadership.
• Testing and Analytics: Drive experimentation through continuous testing of campaigns, messaging, promotions, and creative formats to fuel channel performance and maintain a competitive edge. Deliver growth reports and insights related to channel performance, customer/cohort behavior, and areas of opportunity to inform strategic decision‑making. Establish a unified reporting framework across channels, analyzing performance metrics and surfacing insights to inform optimization and strategic pivots.

Requirements

• 6+ years of experience scaling digital growth at breakout brands ($50M+).
• Fluent in Meta, Google, TikTok/TikTok Shop and optimizing dashboards while having managed $250K+/month in ad spend.
• Experience with Klaviyo and Attentive a plus.
• Deep understanding of performance creative, full‑funnel testing, customer behavior optimization, and analytics.
• Highly independent and relentless about growth, but also able to communicate with other stakeholders to drive results.
• Salary range $180 - 190K.
• Thrives in start‑up environments – resourceful and able to do the most with the least.
• Ability to be in a remote working environment. New York/East Coast‑preferred.

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