Remote Growth-Focused Social Media Lead (DTC)

My Amazon Guy; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

remote work seeks a seasoned social media leader to drive DTC strategy, growth, and revenue across major platforms. You will guide a team, align social efforts with business goals, and ensure cohesive storytelling and community engagement.

You will oversee content planning and paid/organic initiatives, tracking KPIs and optimizing performance to maximize ROI in a fast-paced environment.

Qualifications

• 3+ years of leadership experience in social media management.
• Experience managing a DTC or fast-paced brand.
• Strong ability to mentor and lead a team.

Responsibilities

• Lead development and execution of DTC focused social strategies aligned with acquisition, retention, and revenue goals.
• Coach and manage the social media team to ensure high quality output.
• Oversee content planning, creation, scheduling, and publishing across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Manage paid and organic social initiatives and track performance against KPIs like engagement, CTR, conversions, and ROAS.
• Ensure brand consistency, storytelling, and strong community engagement across channels.

Skills

Leadership

Strategic thinking

Communication

Mentoring

Tools

Instagram

Facebook

TikTok

YouTube

LinkedIn

Job description

remote work seeks a seasoned social media leader to drive DTC strategy, growth, and revenue across major platforms. You will guide a team, align social efforts with business goals, and ensure cohesive storytelling and community engagement.

You will oversee content planning and paid/organic initiatives, tracking KPIs and optimizing performance to maximize ROI in a fast-paced environment.