Remote Social Growth Lead for DTC Brand

OnHires; United States; Remote; USD 95,000 - 120,000; Full time

Job summary

OnHires is seeking a Social Media Lead to own the brand's organic social presence across multiple platforms, from strategy to production and performance analysis. You will report to the CEO and collaborate with Creative Strategy and Creator Partnerships to build campaign-driven content.

The role emphasizes creative direction, platform-native storytelling, and ownership of editorial calendars, community building, and performance optimization for a growing DTC brand.

Qualifications

• Proven experience owning organic social strategy for DTC/e-commerce brands.
• Portfolio showing end-to-end ownership of campaigns and launches.
• Strong skills in visual storytelling and social-first concepts.

Responsibilities

• Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube.
• Create original social-first campaigns for product launches, seasonal collections, and brand storytelling.
• Translate product features, customer insights, and business priorities into compelling content concepts.
• Plan and execute campaigns from initial concept through launch and performance review.
• Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.
• Lead creative direction for photo and video shoots with production partners.
• Ensure content communicates the intended product story and maintains brand quality.
• Coordinate production timelines, deliverables, and resources.
• Manage daily publishing, editorial calendars, captions, and platform adaptation.
• Build and engage a community across social channels.
• Monitor trends and opportunities for organic growth.
• Maintain a consistent brand voice across platforms.
• Track reach, engagement, and campaign performance; identify successful formats.
• Use data to refine future campaigns and content strategy.
• Coordinate with Creative Strategist on shared testing insights while owning organic strategy.
• Work with Creator Partnerships on briefs, creators, and content production.

Skills

Organic social strategy

Campaign execution

DTC brand experience

Content development

Job description

OnHires is seeking a Social Media Lead to own the brand's organic social presence across multiple platforms, from strategy to production and performance analysis. You will report to the CEO and collaborate with Creative Strategy and Creator Partnerships to build campaign-driven content.

The role emphasizes creative direction, platform-native storytelling, and ownership of editorial calendars, community building, and performance optimization for a growing DTC brand.