Remote Growth Director — Ecommerce & Lifecycle

Cheers; United States; On-site; USD 170,000 - 260,000; Full time

Benefits offered by this job

Fully remote

Job summary

Cheers, the #1 alcohol supplement brand in the US, seeks a Director-level leader to own conversion performance, offer strategy, lifecycle, and on-site growth across Shopify and Amazon. You will coordinate with design, media buying, analytics, and agencies to drive the full customer journey from click to LTV.

You bring 4–7 years of ecommerce scale, a proven CRO track record at a recognized DTC brand, and the ability to brief designers with build-ready specs.

Qualifications

• 4–7 years of ecommerce experience with significant hands-on Shopify work at DTC brands.
• Proven CRO and offer strategy track record with structured tests and measurable results.
• Deep knowledge of the DTC ecosystem and current industry best practices.

Responsibilities

• Own conversion performance, offer strategy, lifecycle, and on-site growth across Shopify and Amazon.
• Coordinate with design, media buying, analytics, and agency partners to drive the customer journey from click to LTV.
• Lead a CRO roadmap across PDPs, checkout, bundles, offers, upsells, and subscription UX.
• Design and test offers — pricing, bundles, subscriptions, upsells.
• Brief designers and devs on mockups, landing pages, and A/B variants.
• Own execution of site-side promotional events and coordinate with agencies on custom builds.

Skills

Ecommerce leadership

CRO & A/B testing

Offer strategy

Lifecycle marketing

Shopify expertise

Amazon marketplace

Data-driven decision making

Tools

Shopify

Google Analytics

GA4

Optimizely

Job description

Cheers, the #1 alcohol supplement brand in the US, seeks a Director-level leader to own conversion performance, offer strategy, lifecycle, and on-site growth across Shopify and Amazon. You will coordinate with design, media buying, analytics, and agencies to drive the full customer journey from click to LTV.

You bring 4–7 years of ecommerce scale, a proven CRO track record at a recognized DTC brand, and the ability to brief designers with build-ready specs.