Remote Growth & Creative Lead for Landing Pages

M8l; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

Meaningful is hiring a design-led leader to guide a small creative team, including a designer and a Webflow developer, to craft landing pages and websites for growth clients. You own look, feel, and messaging from conception to delivery, shaping client positioning with strong design judgment.

In this role you’ll write or refine copy, present work to clients, and drive quality across projects. Remote-first with a focus on Americas time zones, strong English and UX sensibility are essential.

Qualifications

• Strong design taste and UX instincts, with a portfolio or track record to show it
• Experience directing designers and/or developers, not just executing individually
• Platform awareness, comfortable working in or briefing Webflow (or similar)
• Strong judgment on landing pages, websites, and overall user experience
• Professional English, you'll present work directly to clients
• Comfort with core positioning and messaging fundamentals, enough to guide a client who hasn't defined their value prop yet
• Working copywriting ability, AI-assisted or not, you'll be writing copy yourself, not handing it to a writer
• Basic GA4 fluency and an intuitive sense for what drives conversion
• Agency or client-services experience managing scope and timelines

Responsibilities

• Lead the design and build of landing pages and websites for growth marketing clients
• Direct a designer and a Webflow developer, holding the line on taste and messaging quality
• Make final calls on UX, layout, and visual direction across projects
• Partner directly with the client to shape or sharpen their positioning and value prop when it isn't already clear
• Write first-pass copy for the pages you lead (AI-assisted is expected), then refine it with the client
• Own client reviews and presentations for creative work
• Use data directionally: you ask did this work but aren't necessarily running formal statistical tests

Skills

Design taste

UX instincts

Portfolio

Directing designers

Directing developers

Webflow familiarity

Landing page judgment

Client storytelling

Professional English

Value prop guidance

Copywriting ability

Tools

Webflow

Framer

Job description

Meaningful is hiring a design-led leader to guide a small creative team, including a designer and a Webflow developer, to craft landing pages and websites for growth clients. You own look, feel, and messaging from conception to delivery, shaping client positioning with strong design judgment.

In this role you’ll write or refine copy, present work to clients, and drive quality across projects. Remote-first with a focus on Americas time zones, strong English and UX sensibility are essential.