Remote Growth Copywriter for HealthTech & Menopause Care

Real Work From Anywhere Ltd.; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote-first

Unlimited paid time off

Paid holidays per country of residence

Medical/Dental/Vision insurance (US-W2

Referral bonuses

Courses funding

Casual environment

Virtual gatherings

Diverse global team

Job summary

Winona, a leading telemedicine company, seeks a Growth Copywriter to own the performance of end-to-end messaging across paid acquisition, onboarding, and lifecycle retention flows. You will design rapid copy experiments, craft high-converting variants, and collaborate with analytics to drive growth for women’s health care.

You will guide landing pages, intake flows, checkouts, and pricing messaging with an empathy-driven, compliant voice, while leveraging AI tools to scale production and

Qualifications

• 5+ years of dedicated copywriting experience in direct-response or growth marketing.
• Experience with DTC Telehealth or HealthTech preferred; able to handle sensitive health topics with empathy.
• Portfolio with data-backed tests, variants tested, and lift metrics (CTR, conversions).
• Strong lifecycle marketing experience: automated email and SMS flows for onboarding and retention.
• Solid foundation in A/B testing: hypotheses, sample size, statistical significance.
• Balance empathy with healthcare compliance and ad-network restrictions.

Responsibilities

• Lead full-funnel experimentation: write hypotheses and run rapid tests with growth and analytics teams.
• Own lifecycle growth and retention across onboarding, activation, churn-save, and win-back via email, SMS, and push notifications.
• Develop high-intent conversion surfaces for landing pages, intake flows, checkout, and pricing messaging.
• Scale paid acquisition concepts for Meta, Google, and YouTube with data-driven iterations.
• Mine VoC data from reviews, support tickets, intake data, and surveys for insights and language.
• Leverage AI tools to speed production while maintaining brand consistency.

Skills

Direct-response copywriting

Growth marketing

A/B testing

Lifecycle marketing

Performance analytics

Healthcare compliance

Remote collaboration

Job description

Winona, a leading telemedicine company, seeks a Growth Copywriter to own the performance of end-to-end messaging across paid acquisition, onboarding, and lifecycle retention flows. You will design rapid copy experiments, craft high-converting variants, and collaborate with analytics to drive growth for women’s health care.

You will guide landing pages, intake flows, checkouts, and pricing messaging with an empathy-driven, compliant voice, while leveraging AI tools to scale production and