Growth Copywriter, HealthTech — Data-Driven Growth

Remote Genie; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote-first

Unlimited PTO

Paid holidays per country of residence

Health insurance (US‑W2)

Referral bonuses

Funding for online courses

Casual, diverse team culture

Engagement activities and virtual meet

Job summary

Winona is seeking a Growth Copywriter to own end-to-end messaging across paid, onboarding, and lifecycle retention. You will design rapid experiments, analyze performance, and convert winning variants into scalable playbooks, driving CTR, quiz completions, and conversions.

Ideal candidates have 5+ years in direct-response or growth marketing, experience with HealthTech copy that balances empathy and compliance, and a data-backed portfolio showing measurable lift.

Qualifications

• 5+ years of dedicated copywriting experience.
• Experience in DTC Telehealth, Wellness, or HealthTech preferred.
• Portfolio with data-backed results (CTRs, conversions).
• Experience building automated email and SMS flows.
• Strong A/B testing and statistical significance understanding.

Responsibilities

• Own full-funnel copy experiments across paid acquisition, intake flows, and lifecycle retention.
• Design and optimize onboarding, activation, churn-save, and win-back sequences via email, SMS, and push notifications.
• Develop persuasive strategy and microcopy for landing pages, checkout, and pricing messaging.
• Create volume-driven concepts for Meta, Google, and YouTube ads; iterate based on data.

Skills

Growth copywriting

Direct-response

AB testing

Lifecycle marketing

Job description

Winona is seeking a Growth Copywriter to own end-to-end messaging across paid, onboarding, and lifecycle retention. You will design rapid experiments, analyze performance, and convert winning variants into scalable playbooks, driving CTR, quiz completions, and conversions.

Ideal candidates have 5+ years in direct-response or growth marketing, experience with HealthTech copy that balances empathy and compliance, and a data-backed portfolio showing measurable lift.