Growth Copywriter — Remote, Data-Driven CTR & Retention

Winona; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Paid holidays

Job summary

Winona is a telemedicine company delivering hormone replacement therapy for women in menopause, backed by in-house tech, pharmacies, and physicians. We’re a global, remote-first team with a casual, fun work culture.

We’re seeking a growth copywriter with 5+ years of direct-response experience to own experimentation and lifecycle messaging. You will craft high-impact copy for emails, landing pages, and onboarding, driving CTR and conversions.

Qualifications

• 5+ years of dedicated direct-response and growth copywriting experience.
• DTC telehealth, wellness, or health tech experience with clinical authority and empathy.
• Data-backed portfolio with tested copy variants and measurable lifts in CTR or conversion.

Responsibilities

• Full-funnel experimentation: write copy hypotheses, run A/B tests, and scale winning variants.
• Lifecycle growth: optimize automated email, SMS, and push flows for retention and LTV.
• Conversion surfaces: own persuasive strategy for landing pages, quizzes, checkouts, and offers.

Job description

Winona is a telemedicine company delivering hormone replacement therapy for women in menopause, backed by in-house tech, pharmacies, and physicians. We’re a global, remote-first team with a casual, fun work culture.

We’re seeking a growth copywriter with 5+ years of direct-response experience to own experimentation and lifecycle messaging. You will craft high-impact copy for emails, landing pages, and onboarding, driving CTR and conversions.