Growth Copywriter (Fully Remote)

Winona; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Paid holidays

Job summary

Winona is a telemedicine company delivering hormone replacement therapy for women in menopause, backed by in-house tech, pharmacies, and physicians. We’re a global, remote-first team with a casual, fun work culture.

We’re seeking a growth copywriter with 5+ years of direct-response experience to own experimentation and lifecycle messaging. You will craft high-impact copy for emails, landing pages, and onboarding, driving CTR and conversions.

Qualifications

• 5+ years of dedicated direct-response and growth copywriting experience.
• DTC telehealth, wellness, or health tech experience with clinical authority and empathy.
• Data-backed portfolio with tested copy variants and measurable lifts in CTR or conversion.

Responsibilities

• Full-funnel experimentation: write copy hypotheses, run A/B tests, and scale winning variants.
• Lifecycle growth: optimize automated email, SMS, and push flows for retention and LTV.
• Conversion surfaces: own persuasive strategy for landing pages, quizzes, checkouts, and offers.

Job description

• Full-funnel experimentation: write copy hypotheses, run A/B tests, and scale winning variants.
• Lifecycle growth: optimize automated email, SMS, and push flows for retention and LTV.
• Conversion surfaces: own persuasive strategy for landing pages, quizzes, checkouts, and offers.

What We’re Looking For:

• 5+ years of dedicated direct-response and growth copywriting experience.
• DTC telehealth, wellness, or health tech experience with clinical authority and empathy.
• Data-backed portfolio with tested copy variants and measurable lifts in CTR or conversion.

What’s In It For You:

• Remote-first culture with unlimited PTO and paid holidays.
• Medical, dental, and vision insurance for US-W2 employees.
• Referral bonuses and financial support for online courses.

Winona

Winona is a telemedicine company providing hormone replacement therapy (HRT) for women in menopause, with in-house technology, pharmacies, and physicians. They are a diverse, global, remote-first team with a casual and fun work environment.