Remote Growth Copywriter – HealthTech & Lifecycle

Winona; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Remote-first

Unlimited PTO

Paid holidays

Medical insurance

Referral bonuses

Education stipend

Casual environment

Virtual gatherings

Job summary

Winona, a leading telemedicine provider for menopause care, seeks a Growth Copywriter to own end-to-end messaging and performance. You’ll design rapid copy experiments across paid channels, onboarding, retention, and checkout experiences to boost women’s access to HRT care.

You will mine customer language from reviews and support data, craft high-conversion copy, and leverage AI tools to scale while preserving brand integrity and compliance.

Qualifications

• 5+ years dedicated copywriting experience in direct-response, conversion copywriting, or growth marketing.
• DTC Telehealth, Wellness, or HealthTech experience preferred with clinical empathy.
• Portfolio with data/results showing tested variants and lift in metrics.
• Strong lifecycle marketing experience: automated email and SMS flows.
• Solid A/B testing fundamentals and understanding of significance.

Responsibilities

• Own full-funnel experimentation: write hypotheses, design tests, analyze results, and scale winning variations.
• Lead lifecycle growth and retention: onboard, activate, retain, churn-save, and win-back across channels.
• Own persuasive strategy for landing pages, intake flows, checkouts, and pricing messaging.
• Drive paid acquisition at scale with concepts and variants for Meta, Google, YouTube campaigns.
• Mine VoC data from reviews and support to extract high-conversion language.
• Leverage AI tools to scale production while preserving brand quality.

Skills

Direct-response copywriting

Growth marketing

A/B testing

Lifecycle marketing

Voice and tone

Data-driven

Job description

Winona, a leading telemedicine provider for menopause care, seeks a Growth Copywriter to own end-to-end messaging and performance. You’ll design rapid copy experiments across paid channels, onboarding, retention, and checkout experiences to boost women’s access to HRT care.

You will mine customer language from reviews and support data, craft high-conversion copy, and leverage AI tools to scale while preserving brand integrity and compliance.