Remote Google Ads Specialist | LATAM Lead Gen Expert

Remote Talent LATAM; United States; A distancia; USD 36.000 - 43.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Full-time position

100% remote (LATAM)

Salary: Starting at $3,500 USD/month (

Independent Contractor

Unlimited PTO

National holidays observed according

Work-from-home equipment stipend

Opportunity to work with a highlycolla

Descripción de la vacante

Remote Talent LATAM is seeking a data-driven Google Ads Specialist to manage and optimize paid search campaigns for multiple client accounts in a fully remote LATAM environment. The role focuses on lead generation, CPL/CPA optimization, and achieving KPIs with GA4 and GTM guidance.

You will collaborate with Senior Account Directors and other paid media specialists to execute plans, monitor performance, and deliver measurable results across 5–6 client accounts.

Formación

• 2+ years of hands-on experience managing and optimizing Google Ads campaigns.
• Strong experience with lead generation campaigns, including optimizing for CPL, CPA, conversion volume, and lead quality.
• Solid knowledge of Google Ads, particularly Search campaigns, Performance Max, remarketing, and bidding strategies.
• Experience managing multiple client accounts and monitoring campaign performance against established KPIs.
• Proficiency in Google Analytics 4 (GA4), including interpreting reports, understanding conversion events, and troubleshooting tracking issues.
• Familiarity with Google Tag Manager (GTM) and conversion tracking, particularly troubleshooting and reporting rather than implementing tracking from scratch.
• Strong analytical skills and the ability to translate performance data into actionable optimizations.
• Excellent attention to detail, organizational skills, and the ability to manage competing priorities.
• Proactive communication skills and the ability to collaborate effectively with teammates in a remote environment.
• Comfortable working in a team-based structure, receiving strategic direction from senior team members, and taking ownership of day-to-day campaign execution.

Responsabilidades

• Manage and optimize Google Ads campaigns across Search, Performance Max, and remarketing.
• Execute campaign plans developed by senior account leadership, ensuring campaigns meet established KPIs and business objectives.
• Monitor lead generation performance, including cost per lead (CPL), cost per acquisition (CPA), conversion volume, and lead quality.
• Conduct keyword research, search term analysis, and audience research to identify opportunities for improved targeting and campaign efficiency.
• Optimize bidding strategies, budgets, ad copy, and campaign settings based on performance data.
• Analyze campaign performance, identify trends and areas for improvement, and provide actionable optimization recommendations.
• Prepare performance reports and use Google Analytics 4 (GA4) to evaluate campaign results and understand conversion behavior.
• Troubleshoot conversion tracking issues and work with internal engineering or technical teams when implementation support is needed.
• Collaborate closely with Senior Account Directors and other paid media specialists to execute strategies and share performance insights.
• Maintain high standards of campaign quality, accuracy, and attention to detail across multiple accounts.

Conocimientos

Google Ads

Lead generation

PPC management

Campaign optimization

Herramientas

GA4

Google Tag Manager

Descripción del empleo

Remote Talent LATAM is seeking a data-driven Google Ads Specialist to manage and optimize paid search campaigns for multiple client accounts in a fully remote LATAM environment. The role focuses on lead generation, CPL/CPA optimization, and achieving KPIs with GA4 and GTM guidance.

You will collaborate with Senior Account Directors and other paid media specialists to execute plans, monitor performance, and deliver measurable results across 5–6 client accounts.