Senior Google Ads Strategist - Remote & Growth-Focused

Freelance Latin America; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Freelance Latin America is seeking an experienced Senior Google Ads Manager to join a performance-driven digital marketing agency. This fully remote, senior individual contributor role focused on managing and optimizing Google Ads campaigns for clients across the U.S.

and Canadian markets. You will oversee multiple client accounts, drive measurable business results, and contribute to improving campaign strategies, quality assurance processes, and operational standards.

Qualifications

• 7–10 years hands-on experience managing Google Ads campaigns for service-based and e-commerce businesses.
• Proven experience managing campaigns targeting the U.S. and Canadian markets.
• Advanced knowledge of Google Ads including Search, Performance Max, Shopping, and Display campaigns.
• Experience overseeing monthly advertising budgets ranging from $20,000 to $150,000+ while delivering measurable performance results.
• Strong proficiency in GA4, GTM, conversion tracking implementation, and tracking verification.
• Experience evaluating lead quality beyond conversion volume to measure meaningful business outcomes.
• Hands-on experience building landing pages, implementing conversion tracking, and CRO testing.
• Strong understanding of CPL, CPA, ROAS, conversion rates, and funnel performance metrics.
• Experience managing multiple client accounts simultaneously in an agency environment.

Responsibilities

• Plan, launch, manage, and optimize Google Ads campaigns across lead generation and e-commerce accounts.
• Oversee monthly advertising budgets, monitor spending, and align with media plans and performance targets.
• Analyze and improve KPIs including CPL, CPA, ROAS, and conversion rates.
• Conduct weekly audits of conversion tracking, campaign performance, and lead quality.
• Prepare monthly client performance reports and communicate actionable insights.
• Identify CRO opportunities and collaborate with web developers on landing page tests.
• Identify growth opportunities and collaborate with account managers to strengthen client relationships.
• Contribute to SOPs, campaign architectures, and QA processes.
• Work with cross-functional teams to support integrated digital marketing strategies.
• Maintain accurate campaign documentation and QA checklists.

Skills

Google Ads

GA4

GTM

Budget management

Campaign optimization

English communication

Remote collaboration

Agency experience

Tools

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Job description

Freelance Latin America is seeking an experienced Senior Google Ads Manager to join a performance-driven digital marketing agency. This fully remote, senior individual contributor role focused on managing and optimizing Google Ads campaigns for clients across the U.S.

and Canadian markets. You will oversee multiple client accounts, drive measurable business results, and contribute to improving campaign strategies, quality assurance processes, and operational standards.