Remote Google Ads Media Buying Specialist

Hire Latam LLC; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative digital marketing agency is seeking a skilled Google Ads Media Buying Specialist to join their remote team. This role offers the chance to manage and optimize various Google ad campaigns for luxury outdoor living products, ensuring the best lead costs and maximizing opportunities. With a focus on collaboration and continuous improvement, you'll be part of a dynamic team dedicated to delivering exceptional results. If you're passionate about digital marketing and eager to make an impact in a growing company, this is the perfect opportunity for you.

Benefits

Local national holidays

10 paid vacation days per year

Qualifications

• 3-5 years of full-time experience in Google Ads management.
• Proficient in CPC bidding strategies and campaign optimization.

Responsibilities

• Manage and optimize Google Search ad accounts.
• Look for new opportunities to reduce lead costs through keyword optimization.

Skills

Google Ads Management

CPC (Enhanced) Bidding Strategy

Multi-Platform Campaign Management

A/B Testing

Keyword Research

Marketing Communication

Team Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Google Tag Manager

Google Analytics

Job description

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity.

Job Title: Remote Google Ads Media Buying Specialist(100% Work From Home)

Location:Remote from Latin America

Position Type:Full-time

Salary: $1,600 - 2,500 USD USD/month depending on experience via Wise

Schedule:Monday to Friday, 8:00am - 4:00pm Pacific

Job Overview

Our client a digital marketing agency serving the home improvement industry in the US. They're a small team of 12 with members in North America and the Philippines and they all work remotely. They have dozens of clients and are rapidly growing.

This role is a Google Ad expert media buyer to help run and optimize their Google ad campaigns to get the lowest lead costs and continue to find new opportunities on keywords. They generate leads for a few select product lines in the luxury outdoor living space. They need a pro that has expert knowledge of every nook and cranny of the Google ads platform and has a pulse on strategies for Google ads and upcoming changes.

This person will live daily in our Google Ads MCC. You will be managing ad accounts for all their clients running various google ads campaigns in search, pmax, YouTube, and display. Budgets in their accounts range from $3000 USD - $100,000 USD ad spend per month. These are targeting different local markets across the United States. All campaigns are one of three product lines that we run ad campaigns for so there is lots of synergy and repetition between the accounts. What is tested and works in one account normally works well in the other accounts too since it’s the same products and same ad types. The accounts are already getting good results. You need to get trained to maintain the good results and also live in the accounts to search out opportunities for further improvements as we move things forward.

Responsibilities:

• Be involved with the setup of new Google ads accounts
• Manage and optimize Google Search ad accounts
• Continually look for new opportunities to bring down lead costs on all assigned accounts through keyword optimization, quality score optimization, testing of ad copy, testing of the campaign and ad group structure
• Setup and test brand new PMax, display, YouTube campaigns to cold traffic
• Setup and manage remarketing strategies utilizing PMax, display and YouTube
• Flexibility to try new ideas from the ops manager (possibly even out of Google ads, example landing page edits/testing)

Qualifications, Skills and Key Competencies:

• Expert Google Ads Manager: 3-5 years full-time experience managing and optimizing Google Search Ads campaigns. Deep understanding of account setup and tracking with GTM.
  
• Mandatory CPC (Enhanced) Expertise: Proven proficiency and success using manual "CPC (Enhanced)" bidding strategy (case study preferred).
  
• Multi-Platform Experience: Successful campaign management on GDN, PMax, and YouTube Ads.
  
• Optimization & Analysis: Confident in A/B testing audiences, copy, and creatives to hit KPIs. Track record of improving lead cost KPIs. Experience with Google Analytics (asset).
  
• Keyword Strategy: Proficient in keyword research and analyzing search term reports for new opportunities.
  
• Tech-Savvy & Passionate: Highly comfortable with websites, automation tools, landing page software. Enjoys optimizing campaigns and is self-motivated to improve lead costs.
  
• Marketing & Communication: Background in Marketing/lead generation with strong written and verbal communication skills.
  
• Team Player: Good team player, flexible with availability.

Benefits:

• Local national holidays + 10 paid vacation days per/year

Application Disclaimer: Please Read Before Proceeding

To ensure a fair and efficient hiring process, all applications must meet the mandatory requirements listed in the job description.

Voice/Video Recording is REQUIRED
Your applicationCANNOTbe considered without a voice or video recording. It must be at least 30 seconds long and inEnglish. Submissions in any other language or missing a recording will beautomatically disqualified.

Mandatory Knockout Questions
Each application includesknockout questions designed to verify minimum qualifications required by the client. If you answer"NO"to any of these, you will beimmediately disqualified from the hiring process for not having the experience requested for the role.

Apply Wisely
To maintain fairness, please apply tono more than three jobsand only if youfully meet the listed qualifications. Applying to roles you don’t qualify for will not improve your chances and may affect future applications.

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We appreciate your interest and look forward to reviewing your application!