Ad Operations Specialist

Radiant Digital; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Join a forward-thinking company as an Ad Operations Specialist, where you'll be pivotal in driving campaign performance through meticulous tracking and data management. This fully remote role offers the chance to take ownership of tracking infrastructure, ensuring every pixel and integration is flawlessly executed. With a focus on collaboration and technical precision, you'll work closely with media buyers and account managers to optimize campaigns and enhance performance. If you're ready to make a significant impact in a dynamic environment, this is the opportunity for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Flexible Paid Time Off

Work from Home Opportunity

Qualifications

• 5+ years of Ad Operations experience with expertise in tracking and tagging.
• Strong understanding of pixels, UTMs, and event tagging methodologies.

Responsibilities

• Own creation and management of tracking pixels and tags across platforms.
• Configure server-to-server postbacks for accurate lead tracking.
• Analyze campaign performance and optimize data flow.

Skills

Ad Operations

Tracking and Tagging

API Integrations

Google Tag Manager

Programmatic Advertising

Tools

Google Ads

Facebook Ads

LeadConduit

Unbounce

Tune/HasOffers

Voluum

Job description

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This range is provided by Radiant Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $90,000.00/yr

Radiant Digital is looking for a full-time Ad Operations Specialist to join our fully remote team and play a key role in driving campaign performance at scale. In this role, you’ll take full ownership of our tracking infrastructure—ensuring every pixel, postback, and CRM integration is flawlessly executed.

This is more than an operations role—it’s a chance to be the engine behind a high-performing team, turning technical precision into organizational momentum.

We provide excellent benefits, including medical, dental, vision, life, a 401(k) with company match, flexible paid time off (PTO), and the opportunity to work from home. If you’re looking to make a measurable impact in a fast-moving, mission-driven company—apply today!

ABOUT THIS POSITION:

We’re looking for a technically skilled and detail-driven Ad Operations Specialist to join our Growth Team and play a pivotal role in scaling our marketing performance.

This position is all about impact. You’ll be the engine behind our tracking infrastructure—owning pixel implementation, server-to-server postbacks, API integrations, and data flow between our campaigns and client CRMs. Your work will power better attribution, faster execution, and smarter decisions across the entire funnel.

You’ll collaborate with media buyers, account managers, and external platform partners to ensure every campaign is set up accurately, tracked precisely, and launched smoothly. You’ll also lead trafficking and implementation for both direct and programmatic display campaigns across our owned properties.

You’ll have the opportunity to dive deeper into campaign performance—analyzing data, spotting optimization opportunities, and helping shape testing strategies.

We’re looking for someone who thrives on solving data flow puzzles, enjoys working across marketing and tech, and takes pride in making sure every click and lead is properly accounted for. If you’re ready to own a high-impact role with cross-functional visibility and room to grow, this is the opportunity for you.

RESPONSIBILITIES:

• Own the creation, deployment, and ongoing management of tracking pixels and tags across platforms like Meta, Google Ads, GTM, and Unbounce
• Configure and troubleshoot server-to-server (S2S) postback URLs to ensure accurate lead and conversion tracking
• Manage and organize Google Tag Manager containers and ensure consistent event tagging across properties
• Set up and maintain lead routing and tracking configurations within platforms such as LeadConduit, Unbounce (for landing pages), Tune/HasOffers, and Voluum.
• Provide technical support to clients and internal teams regarding data flow, tracking discrepancies, and CRM integrations
• Conduct thorough and regular QA checks to ensure accurate API responses across platforms
• Oversee the execution, management, and optimization of programmatic display campaigns across various channels
• Partner with the Account Management team to gather the necessary campaign details for accurate and timely launches
• Work closely with media buyers to interpret pixel and event data, helping to optimize campaigns

REQUIREMENTS:

• 5+ years of hands-on Ad Operations experience, with deep technical expertise in tracking, tagging, and API-based integrations.
• Strong understanding of pixels, UTMs, and event tagging methodologies
• Working knowledge of Google Tag Manager: triggers, tags, variables, data layers, custom tag, etc.
• Experience setting up third-party trackers (Google Ad, Facebook Ads, ...) via GTM
• Proficient in setting up and managing API integrations, particularly for lead delivery to CRMs
• Familiarity with server-side tracking and S2S postback URL setups
• Strong understanding of programmatic advertising principles (RTB, ad exchanges, DSPs)
• Experience with programmatic ad platforms like Google Ads Manager

ABOUT RADIANT

At Radiant, we connect advertisers that align with our mission to a highly-engaged community of users. Through our various online and in-person experiences, we encourage people to explore their spiritual sides and build stronger personal relationships. We are passionate about helping people live fuller, happier, and more centered lives!

To succeed in our mission, we are building a dedicated and talented team of people who share our vision. We truly appreciate our team and are grateful for people who go above and beyond the call of duty. In addition to providing exceptional, consistent support, we offer generous rewards and benefits!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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