Remote-First Head of Marketing for Ecommerce Growth

OuterSignal; Wilmington (DE); Remote; USD 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Remote-first culture

Founding team collaboration

Growth opportunities

Zusammenfassung

OuterSignal seeks a strategic marketer to own and scale the demand-gen engine for the Shopify ecosystem. You will drive paid, organic, affiliate partnerships, and cold outbound, with a goal to 10x our customer base and responsibly deploy a multimillion-dollar budget.

You will lead outbound, nurture partnerships, and work closely with the founders on positioning and messaging. Remote-friendly, fast-paced, and founder-led environment offering rapid growth.

Qualifikationen

• 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing.
• Scaled a company before, ideally in ecommerce tools or martech.
• Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting).
• Experience building affiliate or partnership programs from scratch.
• Comfortable with cold outbound and precise targeting.
• Fluent in HubSpot for pipeline management and automation.
• Thinks in CAC, LTV, payback and channel contribution.
• Bonus if you've worked with Klaviyo, Shopify apps, or retention tools.

Aufgaben

• Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound.
• Scale our customer count 10x and deploy a $1M+ annual marketing budget across converting channels.
• Run paid acquisition across LinkedIn and Meta and decide when to scale or pause.
• Build and manage our affiliate program and content engine with partners.
• Oversee outbound and cold email strategy and performance.
• Collaborate with Founders on channel strategy, messaging, and market positioning.
• Hire and scale the marketing team as milestones are reached.

Kenntnisse

B2B SaaS marketing

Growth marketing

Demand gen

Paid acquisition

Affiliate partnerships

Cold outbound

HubSpot CRM

CAC/LTV analysis

Team leadership

Strategy & execution

Tools

HubSpot CRM

Klaviyo

Shopify apps

Jobbeschreibung

OuterSignal seeks a strategic marketer to own and scale the demand-gen engine for the Shopify ecosystem. You will drive paid, organic, affiliate partnerships, and cold outbound, with a goal to 10x our customer base and responsibly deploy a multimillion-dollar budget.

You will lead outbound, nurture partnerships, and work closely with the founders on positioning and messaging. Remote-friendly, fast-paced, and founder-led environment offering rapid growth.